{"product_id":"consumer-psychology-in-a-social-media-world-9780765646941","title":"Consumer Psychology in a Social Media World","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eConsumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals' use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational expla\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eList of Tables and Figures Preface \u003ci\u003eClaudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch \u003c\/i\u003e\u003cb\u003ePart 1: Consumer Engagement with Social Media \u003c\/b\u003e1. Motivations for Consumer Engagement with Social Media \u003ci\u003eEva Buechel and Jonah Berger \u003c\/i\u003e2. Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media \u003ci\u003eTejvir Sekhon, Barbara Bickart, Remi Trudel, and Susan Fournier \u003c\/i\u003e3. Resistance to Electronic Word of Mouth as a Function of the Message Source and Context \u003ci\u003eSusan Powell Mantel, Maria L. Cronley, Jeffrey L. Cohen, and Frank R. Kardes \u003c\/i\u003e4. Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content \u003ci\u003eCansu Sogut, Barbara Bickart, and Frederic Brunel \u003c\/i\u003e5. A Video is Worth 1000 Words: Linking Consumer Value for Opinion Seekers to Visually-Oriented eWOM Practices \u003ci\u003eAndrew Smith and Martin A. Pyle \u003c\/i\u003e6. Consumer Behavior in the Social Media Marketplace: Platform Personality Matters \u003ci\u003eMarlene Towns \u003c\/i\u003e7. The Effects of Goal Publicity on Goal Persistence in the Social Media World \u003ci\u003eJinfeng (Jenny) Jiao and Catherine Cole \u003c\/i\u003e\u003cb\u003ePart 2: Branding and Advertising Issues in Social Media \u003c\/b\u003e8. Hearing Their Voice: When Brand Co-Creation Leads to Social Brand Engagement \u003ci\u003eHeather Johnson Dretsch and Amna Kirmani \u003c\/i\u003e9. Choose Wisely: Individual and Situational Influences on the Effectiveness of Social Media \u003ci\u003eMelanie Green and Jenna Clark \u003c\/i\u003e10. To Forward or Not: Consumer Response to Brand Crises in the Context of Micro Blogs \u003ci\u003eRichard Yalch and Xi Chen \u003c\/i\u003e11. To Manipulate, or not to Manipulate: The Naïve Beliefs of the Simple Application of Persuasion Techniques \u003ci\u003eSascha Langner, Steffen Schmidt, Sebastian Fritz, Nadine Hennigs, and Klaus-Peter Wiedmann \u003c\/i\u003e\u003cb\u003ePart 3: Measurement and Interpretation Issues in Social Media \u003c\/b\u003e12. Exploring the Motivational and Consumption Impact of Personal Analytics and Informatics \u003ci\u003eHeather Honea \u003c\/i\u003e13. Advertising Effects in Social Media \u003ci\u003eYogesh Joshi \u003c\/i\u003e14. A Way with Words: Using Language for Psychological Science in the Modern Era \u003ci\u003eRyan Boyd and James Pennebaker \u003c\/i\u003e\u003cb\u003ePart 4: Public Policy Issues in Social and Digital Media \u003c\/b\u003e15. Marketing Unhealthy Foods to Children on Facebook: Social Policy and Public Health Concerns \u003ci\u003eJennifer Harris, Amy Heard, and Dale Kunkel \u003c\/i\u003e16. Online Violent Media Consumption in Adolescents: An Exploratory Study \u003ci\u003eYupin Patarapongsant and Issariya Woraphiphat \u003c\/i\u003e17. Current Issues and Future Challenges Related to Consumer Privacy in Social Media \u003ci\u003eCurtis Haugtvedt\u003c\/i\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018432250199,"sku":"9780765646941","price":45.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780765646941.jpg?v=1750776862","url":"https:\/\/bookcurl.com\/products\/consumer-psychology-in-a-social-media-world-9780765646941","provider":"Book Curl","version":"1.0","type":"link"}