{"product_id":"consumer-identities-agency-media-and-digital-culture-9781783209811","title":"Consumer Identities: Agency, Media and Digital","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis edited collection explores the notion of agency by tracing the role and activities of consumers from the pre-Internet age into the possible future. Using an overview of the historical creation of consumer identity, \u003cem\u003eConsumer Identities\u003c\/em\u003e demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity. Grounded in the acknowledgement that identity is a constructed and contested space, the authors analyse emerging dynamics in contemporary consumerism, ongoing tensions of structure and agency in consumer identities and the ways in which identity construction could be influenced in the future. By exploring consumer identity through examples in popular culture, the authors have created a scholarly work that will appeal to industry professionals as well as academics.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eAcknowledgements\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eIntroduction\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eSection I\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eBranding desire: Strategies of consumer affectation in early Classical Hollywood film\u003c\/p\u003e  \u003cp\u003eThe PushmiPullu of fandom\u003c\/p\u003e  \u003cp\u003eMySpace music’s pivotal role in the digitalisation of music culture \u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eSection II: Emerging dynamics in contemporary consumerism\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eA qualitative comparison of \u003cem\u003eMad Men \u003c\/em\u003efans in New Zealand and Italy\u003c\/p\u003e  \u003cp\u003e‘This is so bad, we have to watch it’: Acquiring subcultural capital through oppositional viewing strategies\u003c\/p\u003e  \u003cp\u003eThe cannibals: Consuming celebrity through digital mourning\u003c\/p\u003e  \u003cp\u003eBrick by brick: De\/reconstructing the children’s animated film genre\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eSection III: Ongoing tensions of structure and agency in consumer identities\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eI protest! A postcolonial critique of media fan activism in a globalised world\u003c\/p\u003e  \u003cp\u003eBig data and Twitter: Finding the stepping stones in consumer communications\u003c\/p\u003e  \u003cp\u003eEthical consumerism in the emerging EU digital contract legislation\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eAbout the contributors\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eAbout the editors\u003c\/strong\u003e\u003c\/p\u003e","brand":"Intellect Books","offers":[{"title":"Default Title","offer_id":51042270806359,"sku":"9781783209811","price":71.06,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781783209811.jpg?v=1750953711","url":"https:\/\/bookcurl.com\/products\/consumer-identities-agency-media-and-digital-culture-9781783209811","provider":"Book Curl","version":"1.0","type":"link"}