{"product_id":"consumer-behaviour-9780471975137","title":"Consumer Behaviour","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eConsumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:\u003cbr\u003e * financial behaviour\u003cbr\u003e \u003cbr\u003e * welfare, wellbeing and property\u003cbr\u003e \u003cbr\u003e * families and household production\u003cbr\u003e \u003cbr\u003e * consumption and the environment\u003cbr\u003e \u003cbr\u003e * shopping behaviour.\u003cbr\u003e The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction and Overview.\u003cbr\u003e \u003cbr\u003e MACRO-FACTORS IN CONSUMPTION.\u003cbr\u003e \u003cbr\u003e Demographic Development.\u003cbr\u003e \u003cbr\u003e Cultural Development.\u003cbr\u003e \u003cbr\u003e Supply and Use of Products and Services.\u003cbr\u003e \u003cbr\u003e Consumerism and Consumer Policy.\u003cbr\u003e \u003cbr\u003e BASIC PROCESSES.\u003cbr\u003e \u003cbr\u003e Perception and Categorization.\u003cbr\u003e \u003cbr\u003e Meaning Structure and Values.\u003cbr\u003e \u003cbr\u003e Motivation and Consumer Behaviour.\u003cbr\u003e \u003cbr\u003e Attitudes and Emotions.\u003cbr\u003e \u003cbr\u003e Learning Processes.\u003cbr\u003e \u003cbr\u003e Decision Processes.\u003cbr\u003e \u003cbr\u003e Situation and Behaviour.\u003cbr\u003e \u003cbr\u003e SOCIAL PROCESSES.\u003cbr\u003e \u003cbr\u003e Families and Household Production.\u003cbr\u003e \u003cbr\u003e Reference Groups.\u003cbr\u003e \u003cbr\u003e Innovation.\u003cbr\u003e \u003cbr\u003e Lifestyle and Consumption of Time.\u003cbr\u003e \u003cbr\u003e Media Use.\u003cbr\u003e \u003cbr\u003e Shopping Behaviour.\u003cbr\u003e \u003cbr\u003e Financial Behaviour.\u003cbr\u003e \u003cbr\u003e Age Groups and Ethnic Consumer Groups.\u003cbr\u003e \u003cbr\u003e AFTER-SALES PROCESSES.\u003cbr\u003e \u003cbr\u003e Consumer Satisfaction and Complaints.\u003cbr\u003e \u003cbr\u003e Consumption and the Environment.\u003cbr\u003e \u003cbr\u003e Welfare and Ownership.\u003cbr\u003e \u003cbr\u003e APPLICATIONS.\u003cbr\u003e \u003cbr\u003e Market Segmentation and Product Differentiation.\u003cbr\u003e \u003cbr\u003e Consumer Research.\u003cbr\u003e \u003cbr\u003e Epilogue.\u003cbr\u003e \u003cbr\u003e Indexes.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402704003415,"sku":"9780471975137","price":56.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471975137.jpg?v=1730481289","url":"https:\/\/bookcurl.com\/products\/consumer-behaviour-9780471975137","provider":"Book Curl","version":"1.0","type":"link"}