{"product_id":"consumer-behavior-global-edition-9781292452340","title":"Consumer Behavior Global Edition","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ch3\u003eAbout our authors\u003c\/h3\u003e \u003cp\u003e\u003cstrong\u003eMichael R. Solomon\u003c\/strong\u003e, PhD, is the Dirk Warren '50 Sesquicentennial Chair and Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia. Before joining the Saint Joseph's faculty in the fall of 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Prior to that, he was chair of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon began his academic career in the Graduate School of Business Administration at New York University (NYU), where he also served as Associate Director of NYU's Institute of Retail Management. He earned his BA degrees in psychology and sociology magna cum laude at Brandeis University and a PhD in social psychology at the University of North Carolina at Chapel Hill. In 1996 he was awarded the Fulbright\/FLAD Chair in Market Globalization by the US Fulbright Commission and the Governm\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eSECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR  \u003c\/p\u003e\u003col\u003e\n\u003cli\u003eBuying, Having, and Being: An Introduction to Consumer Behavior\u003c\/li\u003e\n\u003cli\u003eConsumer Ethics, the Marketplace, and the Planet\u003c\/li\u003e\n\u003c\/ol\u003e  SECTION 2: MAKING SENSE OF THE WORLD  \u003col\u003e\n\u003cli\u003ePerceiving and Making Meaning\u003c\/li\u003e\n\u003cli\u003eLearning, Remembering and Knowing\u003c\/li\u003e\n\u003cli\u003eMotivation\u003c\/li\u003e\n\u003c\/ol\u003e  SECTION 3: BUYING AND HAVING: CHOOSING AND USING PRODUCTS  \u003col\u003e\n\u003cli\u003eAttitudes and How to Change Them\u003c\/li\u003e\n\u003cli\u003eDeciding\u003c\/li\u003e\n\u003cli\u003eBuying, Using, and Disposing\u003c\/li\u003e\n\u003c\/ol\u003e  SECTION 4: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE IDENTITY  \u003col\u003e\n\u003cli\u003eIdentity and the Self\u003c\/li\u003e\n\u003cli\u003ePersonality, Lifestyles, and Values\u003c\/li\u003e\n\u003cli\u003eSocial and Cultural Identity\u003c\/li\u003e\n\u003c\/ol\u003e  SECTION 5: BELONGING  \u003col\u003e\n\u003cli\u003eHow Groups Define Us\u003c\/li\u003e\n\u003cli\u003eSocial Class and Status\u003c\/li\u003e\n\u003cli\u003eCulture\u003c\/li\u003e\n\u003c\/ol\u003e  APPENDICES  \u003col\u003e\n\u003cli\u003eData Cases\u003c\/li\u003e\n\u003cli\u003eCareers in Consumer Research\u003c\/li\u003e\n\u003cli\u003eConsumer Research Methods\u003c\/li\u003e\n\u003cli\u003eSources of Secondary Data\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pearson Education Limited","offers":[{"title":"Default Title","offer_id":48866533900631,"sku":"9781292452340","price":69.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292452340.jpg?v=1722279111","url":"https:\/\/bookcurl.com\/products\/consumer-behavior-global-edition-9781292452340","provider":"Book Curl","version":"1.0","type":"link"}