{"product_id":"confessions-of-a-serial-entrepreneur-9780787987329","title":"Confessions of a Serial Entrepreneur","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEntrepreneur Stuart Skormanthe founder of Elephant Pharmacy, Hungryminds.com, Reel.com, and Empire Videogrew up in a retailing family in Ohio. He worked every kind of job, from cab driver to professional poker player to CEO. In this entertaining, personal account of his coming-of- age in the business world, Skorman gives an insider's view of what it takes to start a business from the ground up.  \u003cp\u003eStuart Skorman offers his hard-won lessons in business for any entrepreneur or small businessperson who wants to create a company that has a heart and soul. He reveals what he learned about marketing while working a stint as a rock band manager and bares his soul about his failure during the dot-com bubble. He describes in vivid terms the roller coaster ride of the entrepreneur in good times and bad and explains how to survive in today's uncertain business environment.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction.  \u003cp\u003e1 My Jewish Merchant Family.\u003c\/p\u003e \u003cp\u003eMy home town was never home. Thank heaven for Life magazine.\u003c\/p\u003e \u003cp\u003e2 Sex, Drugs, and the Business of Rock-and-Roll.\u003c\/p\u003e \u003cp\u003eSome went to business school; I managed a rock band. (Guess who had more fun?)\u003c\/p\u003e \u003cp\u003e3 Bankruptcy at Home.\u003c\/p\u003e \u003cp\u003eHow I tried and failed to save my father’s business.\u003c\/p\u003e \u003cp\u003e4 Helping to Invent Whole Foods.\u003c\/p\u003e \u003cp\u003eBattles with my mentor made me wiser, confident, and determined never to work for anybody again.\u003c\/p\u003e \u003cp\u003e5 Bike-Touring Adventures.\u003c\/p\u003e \u003cp\u003eBy the end of my cross-country journey, I’d decided to become an entrepreneur.\u003c\/p\u003e \u003cp\u003e6 Building a Video Empire.\u003c\/p\u003e \u003cp\u003eMy perfect start-up: a hole-in-the-wall video store.\u003c\/p\u003e \u003cp\u003e7 Millionaire Without a Mission.\u003c\/p\u003e \u003cp\u003eI struck a deal with Blockbuster, headed for Silicon Valley, and left small-town retail behind forever.\u003c\/p\u003e \u003cp\u003e8 My Professional Poker Career.\u003c\/p\u003e \u003cp\u003eAfter two years of high-stakes poker, I was ready for anything.\u003c\/p\u003e \u003cp\u003e9 Easy Dot Come: The Making of an Internet Pioneer.\u003c\/p\u003e \u003cp\u003eHow I founded and sold a company for $100 million in less than three years.\u003c\/p\u003e \u003cp\u003e10 Easy Dot Go: Getting Carried Away with the Internet.\u003c\/p\u003e \u003cp\u003eGood intentions but a lousy business plan is a great way to lose millions.\u003c\/p\u003e \u003cp\u003e11 Adventures in the Wild.\u003c\/p\u003e \u003cp\u003eThe sharks of the South Pacific are as dangerous as the ones in Silicon Valley.\u003c\/p\u003e \u003cp\u003e12 Taming a Wild Elephant.\u003c\/p\u003e \u003cp\u003eI thought I was ready for the biggest project of my life; now I’m not so sure.\u003c\/p\u003e \u003cp\u003e13 What It Takes (and Doesn’t Take) to Be an Entrepreneur.\u003c\/p\u003e \u003cp\u003eKnow yourself, keep learning, and hang on for the ride!\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eAbout the Authors.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49527487430999,"sku":"9780787987329","price":15.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780787987329.jpg?v=1731868036","url":"https:\/\/bookcurl.com\/products\/confessions-of-a-serial-entrepreneur-9780787987329","provider":"Book Curl","version":"1.0","type":"link"}