{"product_id":"conference-proceedings-trends-in-business-communication-2024-9783658477929","title":"Conference Proceedings Trends in Business Communication 2024","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe Power of Femvertising: Boosting Customers' Willingness to Pay.- Future Skills and Requirements for the Next Generation of Marketing Communication Experts.- A More Effective Kind of Influencer? The Podcaster-Listener Relationship and the Perceived Proximity of Hosts.- Influence of social media to strengthen brand loyalty of concert ticket platforms.- An LLM-centred Lens on Generative AI in Marketing.- Understanding How Value Perception Changes in Response to Electronic Word-Of-Mouth.- Employer Branding, Social Media, Generation Z: How Social Media Can be Used to Reach Apprentices in Austria.- Memes as weapons in war - a qualitative reception survey on the effect of political meme communication by the Ukrainian Government on Twitter about the war with Russia.- Digital communication of the Austrian state parliaments – an analysis.- Beyond Attention: The Use of Distractors in Webshops.- The Influence of Foreign Language Labels on Milk Packaging among Albanian Consumers: The Moderating Role of Ethnocentrism.\u003c\/p\u003e","brand":"Springer Gabler","offers":[{"title":"Default Title","offer_id":53198255620439,"sku":"9783658477929","price":104.49,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/conference-proceedings-trends-in-business-communication-2024-9783658477929","provider":"Book Curl","version":"1.0","type":"link"}