{"product_id":"conference-proceedings-trends-in-business-communication-2022-9783658406189","title":"Conference Proceedings Trends in Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe academic conference \u003ci\u003eTrends in Business Communication (TIBCOM)\u003c\/i\u003e addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eWhat’s in a Name? - Digital Grocery Retailing.- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing.- Employer Attractiveness in Alpine Destinations.- Nothing ever happens, and I wonder.- On the Agenda: Maslow.- Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels.- Green, Digital Storytelling.- Digital Dialogic Communication.- A Management Model for the effective and sustainable implementation of Operational Excellence initiatives at plant-level.- Social Media Communication in the Tyrolean State Parliament Election Campaign 2022.- Media Use in the Covid-19 Pandemic.- Trends in Communication 2023.- Analysing the Behaviour of Online Daily Newspaper Readers.- The Storyporting Method in the Context of Sport Journalism.","brand":"Springer-Verlag Berlin and Heidelberg GmbH \u0026 Co. KG","offers":[{"title":"Default Title","offer_id":51138545189207,"sku":"9783658406189","price":85.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783658406189.jpg?v=1751919746","url":"https:\/\/bookcurl.com\/products\/conference-proceedings-trends-in-business-communication-2022-9783658406189","provider":"Book Curl","version":"1.0","type":"link"}