{"product_id":"conducting-a-successful-capital-campaign-9780470914670","title":"Conducting a Successful Capital Campaign","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time.\u003cbr\u003e --National Society of Fund Raising Executives Journal on the 1st edition\u003cbr\u003e \u003cbr\u003e Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:\u003cbr\u003e * A dramatically expanded resource section that includes samples of a strategic plan, \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePLANNING AND IMPLEMENTING YOUR CAPITAL CAMPAIGN.\u003c\/b\u003e  \u003cp\u003ePreparing for the Campaign.\u003c\/p\u003e \u003cp\u003eThe Key Components of a Capital Campaign.\u003c\/p\u003e \u003cp\u003ePreparing for a Campaign: Three Essential Steps and an Important Check.\u003c\/p\u003e \u003cp\u003eImplementing the Campaign.\u003c\/p\u003e \u003cp\u003eDefining Roles of Leaders and Volunteers in the Campaign.\u003c\/p\u003e \u003cp\u003eRecruiting, Educating, and Motivating Volunteers.\u003c\/p\u003e \u003cp\u003eBuilding and Stating the Case for the Campaign.\u003c\/p\u003e \u003cp\u003eConstructing and Using the Major Gifts Chart.\u003c\/p\u003e \u003cp\u003eEstablishing the Campaign Structure and Solicitation Process.\u003c\/p\u003e \u003cp\u003eIdentifying, Researching, and Rating Campaign Donors.\u003c\/p\u003e \u003cp\u003eCultivating and Soliciting Major Gift Prospects.\u003c\/p\u003e \u003cp\u003eBuilding Lasting Relationships and Developing Leadership Gifts.\u003c\/p\u003e \u003cp\u003eManaging Campaign Logistics and Day-to-Day Operations.\u003c\/p\u003e \u003cp\u003eTechnology in Fundraising.\u003c\/p\u003e \u003cp\u003eCreating Successful Publications, Promotions, and Public Relations.\u003c\/p\u003e \u003cp\u003eMoving Forward.\u003c\/p\u003e \u003cp\u003eConcluding the Campaign and Building the Momentum.\u003c\/p\u003e \u003cp\u003eTrAnds Affecting the Future of Fundraising and Capital Campaigns.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTHE CAPITAL CAMPAIGN RESOURCE GUIDE.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eResources for Preparing the Campaign.\u003c\/p\u003e \u003cp\u003eAppendix A. Sample Strategic Plan.\u003c\/p\u003e \u003cp\u003eAppendix B. Sample Strategic Plan Progress Report.\u003c\/p\u003e \u003cp\u003eAppendix C. Sample Market Surveys Resources for Implementing the Campaign.\u003c\/p\u003e \u003cp\u003eAppendix D. Sample Volunteer Kit.\u003c\/p\u003e \u003cp\u003eAppendix E. Sample Case Statements.\u003c\/p\u003e \u003cp\u003eAppendix F. Sample Case Statements with Companion Pieces.\u003c\/p\u003e \u003cp\u003eAppendix G. Sample Program Brochure.\u003c\/p\u003e \u003cp\u003eAppendix H. Sample Campaign Plan.\u003c\/p\u003e \u003cp\u003eAppendix I. Sample Monthly Financial Report.\u003c\/p\u003e \u003cp\u003eAppendix J. Sample Public Announcement Event Invitation and Program.\u003c\/p\u003e \u003cp\u003eAppendix K. Sample Pledge Forms.\u003c\/p\u003e \u003cp\u003eAppendix L. Sample Communications Materials Checklist.\u003c\/p\u003e \u003cp\u003eAppendix M. Sample Newsletters.\u003c\/p\u003e \u003cp\u003eAppendix N. Sample Letterhead and Envelope.\u003c\/p\u003e \u003cp\u003eAppendix O. Resources for Moving Forward Sample Final Report.\u003c\/p\u003e \u003cp\u003eAppendix P. Sample Post-Campaign Assessment.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402458177879,"sku":"9780470914670","price":61.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470914670.jpg?v=1730480460","url":"https:\/\/bookcurl.com\/products\/conducting-a-successful-capital-campaign-9780470914670","provider":"Book Curl","version":"1.0","type":"link"}