{"product_id":"competitors-9780471295624","title":"Competitors","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDoes your business, like many of today''s leading companies, make these dangerous competitive mistakes?\u003cbr\u003e \u003cbr\u003e Take actions as if competitors did not exist\u003cbr\u003e * Collect extensive competitor data but fail to convert it into insights about competitors'' current and potential actions\u003cbr\u003e * Fail to project competitors'' likely strategies and moves\u003cbr\u003e * Ask the wrong questions about the strategies and actions of current and emerging competitors\u003cbr\u003e * Conduct competitor analysis separately from strategic thinking\u003cbr\u003e \u003cbr\u003e To prepare your business for market rivalry in the twenty-first century you need an approach to competitor analysis and intelligence that far surpasses the best practices in most organizations today. You need Competitors.\u003cbr\u003e \u003cbr\u003e In Competitors, international strategy guru Liam Fahey provides a new integrated, comprehensive method for analyzing the competition. Called competitor learning, the method is the product of Fahey''s 15 years of consulting, researching, and te\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eA FRAMEWORK FOR COMPETITOR LEARNING.\u003cbr\u003e \u003cbr\u003e Outwitting, Outmaneuvering, and Outperforming Competitors.\u003cbr\u003e \u003cbr\u003e Competitor Learning.\u003cbr\u003e \u003cbr\u003e Core Concepts.\u003cbr\u003e \u003cbr\u003e Signals.\u003cbr\u003e \u003cbr\u003e THE ANALYSIS OF INDIVIDUAL (AND MULTIPLE) COMPETITORS.\u003cbr\u003e \u003cbr\u003e Marketplace Strategy: Scope and Posture.\u003cbr\u003e \u003cbr\u003e Marketplace Strategy: Goals.\u003cbr\u003e \u003cbr\u003e The Activity\/Value Chain.\u003cbr\u003e \u003cbr\u003e Alliances and Special Relationships.\u003cbr\u003e \u003cbr\u003e Networks.\u003cbr\u003e \u003cbr\u003e Assumptions.\u003cbr\u003e \u003cbr\u003e Assets.\u003cbr\u003e \u003cbr\u003e Capabilities and Competencies.\u003cbr\u003e \u003cbr\u003e Technology.\u003cbr\u003e \u003cbr\u003e Organizational Infrastructure.\u003cbr\u003e \u003cbr\u003e Culture.\u003cbr\u003e \u003cbr\u003e Projecting the Competitor's Future Marketplace Strategies.\u003cbr\u003e \u003cbr\u003e AN ORGANIZATIONAL PERSPECTIVE ON COMPETITOR LEARNING.\u003cbr\u003e \u003cbr\u003e Integrating Competitor Analysis and Decision Making.\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402556875095,"sku":"9780471295624","price":48.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471295624.jpg?v=1730480747","url":"https:\/\/bookcurl.com\/products\/competitors-9780471295624","provider":"Book Curl","version":"1.0","type":"link"}