{"product_id":"competitor-intelligence-9780471984078","title":"Competitor Intelligence","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCompetitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eThe Foundations for Competitor Analysis.\u003cbr\u003e \u003cbr\u003e Attack, Defend or Collaborate?\u003cbr\u003e \u003cbr\u003e Industry Analysis -\u003cbr\u003e Key to Understanding the Competitive Arena.\u003cbr\u003e \u003cbr\u003e Industry Analysis in Practice.\u003cbr\u003e \u003cbr\u003e Using Critical Success Factors in Planning.\u003cbr\u003e \u003cbr\u003e Understanding Competitors: Methods of Analysis.\u003cbr\u003e \u003cbr\u003e Sources of Information for Competitor Analysis.\u003cbr\u003e \u003cbr\u003e Competitor Analysis in Practice: A Case History.\u003cbr\u003e \u003cbr\u003e Assessment of National Competitiveness: A European Example.\u003cbr\u003e \u003cbr\u003e Organizing for Competitor Analysis.\u003cbr\u003e \u003cbr\u003e The European Wine Industry.\u003cbr\u003e \u003cbr\u003e The World Flavour Industry.\u003cbr\u003e \u003cbr\u003e The West European Car Rental Industry.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402707968343,"sku":"9780471984078","price":54.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471984078.jpg?v=1730481298","url":"https:\/\/bookcurl.com\/products\/competitor-intelligence-9780471984078","provider":"Book Curl","version":"1.0","type":"link"}