{"product_id":"competitor-analysis-turning-intelligence-into-success-cbi-series-in-practical-strategy-9780471499916","title":"Competitor Analysis Turning Intelligence Into","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eSeries Foreword.\u003cbr\u003e \u003cbr\u003e Preface.\u003cbr\u003e \u003cbr\u003e About the Authors.\u003cbr\u003e \u003cbr\u003e The Foundations for Competitor Analysis.\u003cbr\u003e \u003cbr\u003e Attack, Defend or Collaborate?\u003cbr\u003e \u003cbr\u003e Industry Analysis -\u003cbr\u003e Key to Understanding the Competitive Arena.\u003cbr\u003e \u003cbr\u003e Industry Analysis in Practice.\u003cbr\u003e \u003cbr\u003e Using Critical Success Factors in Planning.\u003cbr\u003e \u003cbr\u003e Understanding Competitors: Methods of Analysis.\u003cbr\u003e \u003cbr\u003e Sources of Information for Competitor Analysis.\u003cbr\u003e \u003cbr\u003e Competitor Analysis in Practice: A Case History.\u003cbr\u003e \u003cbr\u003e Assessment of National Competitiveness: A European Example.\u003cbr\u003e \u003cbr\u003e Organizing for Competitor Analysis.\u003cbr\u003e \u003cbr\u003e The European Wine Industry.\u003cbr\u003e \u003cbr\u003e The World Flavour Industry.\u003cbr\u003e \u003cbr\u003e The West European Car Rental Industry.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402619822423,"sku":"9780471499916","price":33.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471499916.jpg?v=1730481000","url":"https:\/\/bookcurl.com\/products\/competitor-analysis-turning-intelligence-into-success-cbi-series-in-practical-strategy-9780471499916","provider":"Book Curl","version":"1.0","type":"link"}