{"product_id":"competitive-strategies-for-mid-sized-law-firms-9781783583782","title":"Competitive Strategies for Mid-Sized Law Firms","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMid-sized law firms in today’s legal marketplace are often given three choices: merge, grow, or die. That’s accepted wisdom.   Mid-sized firms may try to compete for profitable corporate litigation, deals and other bread-and-butter work, but everyone knows they (1) don’t have the IT and other systems heft to innovate with the big players (2) don’t have the scale to market and compete for global business and (3) can’t attract the talent they need to go head-to-head with Big Law on major work.  But what if that’s wrong? What if mid-sized firms are in an ideal position to fix what’s wrong with law practice today? Competitive Strategies for Mid-Sized Law Firms – a collection of essays by and about mid-sized firms – offers a new perspective.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1: Does size matter? Defining the mid-sized law firm By ARK Group  Chapter 2: Start the revolution in the middle By John Alber, futurist, International Legal Technology Association \u0026amp; Institute for the Future of Law Practice  Chapter 3: Turning the prevailing law firm business model upside down By Fred Bartlit, partner, Bartlit Beck LLP  Chapter 4: Big Four, Big Law, Mid Law – how mid-sized firms can beat their competitors By Stuart Wilson, former global chief marketing and business development officer, Dentons  Chapter 5: The Janus challenge By Nancey Watson, president of NL Watson Consulting Inc  Chapter 6: Mid-sized law firms – competitive and innovation strategies By Mark Medice, principal, LawVision LLC  Chapter 7: Tools and tech – can technology help level the playing field? By Anand Upadhye, VP business development, Casetext  Chapter 8: We’re ready to be innovative – now what? By Chris Austin, director of information governance, Bowman and Brooke  Chapter 9: “Access to the Bar for all”, not the few By Charlotte Ogilvie, marketing and communications executive, Garden Court Chambers  Chapter 10: Strategic thinking for mid-sized law firms By John Sterling, chief marketing officer, Sterne Kessler Goldstein \u0026amp; Fox  Chapter 11: Differentiation and innovation – enabled by culture By David Urbanik, chief operating officer, Halloran Sage","brand":"Globe Law and Business Ltd","offers":[{"title":"Default Title","offer_id":51042309570903,"sku":"9781783583782","price":157.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781783583782.jpg?v=1750953861","url":"https:\/\/bookcurl.com\/products\/competitive-strategies-for-mid-sized-law-firms-9781783583782","provider":"Book Curl","version":"1.0","type":"link"}