{"product_id":"competing-in-a-service-economy-9780470448212","title":"Competing in a Service Economy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA University of Michigan Business School Management Series book. Differentiating through service development stands to improve customer satisfaction and financial performance. This book will help executives and managers to think and plan strategically with respect to services, service development and service innovation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003e1. Competing Through Services\u003c\/p\u003e \u003cp\u003e2. Creating a Service Advantage\u003c\/p\u003e \u003cp\u003e3. Service Maintenance: Removing Things Gone Wrong\u003c\/p\u003e \u003cp\u003e4. Improving Service Performance: Adding Things Gone Right\u003c\/p\u003e \u003cp\u003e5. Service Innovation\u003c\/p\u003e \u003cp\u003e6. Lead the Way\u003c\/p\u003e \u003cp\u003eAppendix: The IKEA Saga\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eThe Authors\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402335527255,"sku":"9780470448212","price":27.19,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/competing-in-a-service-economy-9780470448212","provider":"Book Curl","version":"1.0","type":"link"}