{"product_id":"competing-for-capital-9780471448624","title":"Competing for Capital","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePraise for Competing for Capital\u003cbr\u003e \u003cbr\u003e An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory.\u003cbr\u003e --Michael W. Robinson\u003cbr\u003e Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD\u003cbr\u003e \u003cbr\u003e More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession.\u003cbr\u003e --June Filingeri\u003cbr\u003e President of Comm-Partners LLC, Investor Relations Consultant, and Educator\u003cbr\u003e \u003cbr\u003e Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies.\u003cbr\u003e --Robert C. Roeper\u003cbr\u003e Man\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments ix  \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eCHAPTER 1 Strategic Factors in a New Environment 1\u003cbr\u003e \u003ci\u003eThe Coming of Sarbanes-Oxley and the Brave New World\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 2 The New Investor—and What Influences the Investment Decision 9\u003cbr\u003e \u003ci\u003eThis Ain't Your Father's House No More\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Regulation 27\u003cbr\u003e \u003ci\u003eRules Of Disclosure—The SEC and Sarbanes-Oxley\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 4 The Street 65\u003cbr\u003e \u003ci\u003eA Funny Thing Happened on the Way to Unbridled Wealth\u003c\/i\u003e . . .\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Talking to the Financial Community and the Shareholder 89\u003cbr\u003e \u003ci\u003eLet Me Tell You About Our Company\u003c\/i\u003e . . .\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Analysis and Analysts 123\u003cbr\u003e \u003ci\u003eWhat Do Analysts Really Want (Besides a Crystal Ball)?\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Dealing with the Business and Financial Media 165\u003cbr\u003e \u003ci\u003eOn and Off the Record to Get It Right\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 8 The Future of Investor Relations 205\u003cbr\u003e \u003ci\u003eIf We Don't Know Where We're Going, How Do We Know How to Get There?\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 209\u003c\/p\u003e \u003cp\u003eAbout the Author 217\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402596786519,"sku":"9780471448624","price":56.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471448624.jpg?v=1730480912","url":"https:\/\/bookcurl.com\/products\/competing-for-capital-9780471448624","provider":"Book Curl","version":"1.0","type":"link"}