{"product_id":"compete-smarter-not-harder-9781118708712","title":"Compete Smarter Not Harder","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow to compete in the right space for greater profitability and growth\u003c\/b\u003e  \u003cp\u003eThe Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identifyuntil now. \u003ci\u003eCompete Smarter, Not Harder\u003c\/i\u003e explains how to prioritize market opportunities so that a company''s strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDetails a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets\u003c\/li\u003e \u003cli\u003eWritten by D\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction 3\u003c\/p\u003e \u003cp\u003eCHAPTER 1 The Importance of Fundamentals 15\u003c\/p\u003e \u003cp\u003eCHAPTER 2 Finding the Right Market Opportunities 37\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Managing the Risk of Growth 51\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Choosing and Competing Effectively in the Right Space 65\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Targeting the Right Customers in the Right Space with the Right Offering 81\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Understanding Your Customers in the Right Space 115\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Vertical Incentive Alignment and Asset Specificity 137\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Setting Tactics in Today’s Environment 153\u003c\/p\u003e \u003cp\u003eCHAPTER 9 What Is So Different about Today? Conclusions and Lessons for the Future 177\u003c\/p\u003e \u003cp\u003eNotes 193\u003c\/p\u003e \u003cp\u003eIndex 205\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406909088087,"sku":"9781118708712","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118708712.jpg?v=1730497523","url":"https:\/\/bookcurl.com\/products\/compete-smarter-not-harder-9781118708712","provider":"Book Curl","version":"1.0","type":"link"}