{"product_id":"company-analysis-9780471494546","title":"Company Analysis","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe company appraisal is an essential part of the strategy process and is generally recommended as the first step in strategic planning. It is a subject that, although critical, is somewhat neglected in the literature. The appraisal of the company covers the assessment of strengths, weaknesses, capabilities, resources and vulnerabilities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction.\u003cbr\u003e The Purposes and Nature of the Appraisal.\u003cbr\u003e Assessing Financial Performance.\u003cbr\u003e The Marketing Audit.\u003cbr\u003e Appraising Production.\u003cbr\u003e Auditing Technology and Innovation.\u003cbr\u003e HRM, Management Effectiveness, Culture and Structure.\u003cbr\u003e Evaluation of Information Systems.\u003cbr\u003e Taking a Process View.\u003cbr\u003e Core Competencies and Related Methods.\u003cbr\u003e Industry Analysis.\u003cbr\u003e Conclusions: Finding the Real Strengths and Weaknesses.\u003cbr\u003e Index.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51767551492439,"sku":"9780471494546","price":42.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471494546.jpg?v=1758713750","url":"https:\/\/bookcurl.com\/products\/company-analysis-9780471494546","provider":"Book Curl","version":"1.0","type":"link"}