{"product_id":"communications-writing-and-design-9781119118879","title":"Communications Writing and Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eCommunications Writing and Design\u003c\/i\u003e is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles\u003c\/li\u003e \u003cli\u003eReaders learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques\u003c\/li\u003e \u003cli\u003eWritten by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work\u003c\/li\u003e \u003cli\u003eLearning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises\u003c\/li\u003e \u003c\/ul\u003e A companion website with multimedia slides, exam questions, learning videos,\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgements vii\u003c\/p\u003e \u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003e1 The Connectivity between Research, Writing, and Design 1\u003c\/p\u003e \u003cp\u003e2 Writing Technical, Persuasive, and News Communication 9\u003c\/p\u003e \u003cp\u003e3 Communication Design 45\u003c\/p\u003e \u003cp\u003e4 Creative Research Methods 83\u003c\/p\u003e \u003cp\u003e5 Design Tools 103\u003c\/p\u003e \u003cp\u003e6 Marketing Projects 123\u003c\/p\u003e \u003cp\u003e7 Advertising Projects 145\u003c\/p\u003e \u003cp\u003e8 Public Relations Projects 163\u003c\/p\u003e \u003cp\u003e9 Social Media for Marketing, Advertising, and Public Relations 191\u003c\/p\u003e \u003cp\u003eIndex 199\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49406991073623,"sku":"9781119118879","price":33.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119118879.jpg?v=1730497806","url":"https:\/\/bookcurl.com\/products\/communications-writing-and-design-9781119118879","provider":"Book Curl","version":"1.0","type":"link"}