{"product_id":"communication-yearbook-11-9780415876926","title":"Communication Yearbook 11","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn Communication Yearbook 11 major contributions from leading scholars in a variety of communication fields are presented and then critiqued by other authorities (often representing complementary or competing schools of thought). Topics addressed and commented on include the mass media audience, the theory of mediation, effective policy for health care communication and feminist criticism of television.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eSection 1: The Mass Media Audience: Perceptive, Interpretive, or Not   1. The Perceptive Audience  Barrie Gunter   2. Opposing Conceptions of the Audience: The Active and Passive Hemispheres of Mass Communication Theory  Frank A. Biocca   3. Media Audiences as Interpretive Communities  Thomas R. Lindlof   Commentaries: Finding the Limits of Audience Activity  Barrie Gunter   The Breakdown of the Canonical Audience  Frank A. Bioccaq   The Practice of Attendance and the Forms of the Audience  Thomas R. Lindlof   Section 2: Television Criticism: Formats and Feminism   4. For Televisions-Centered Television Criticism: Lessons from Feminism  Caren J. Deming   Commentaries: Frames and Centers: The Problem of Television Criticism  Robert C. Allen   Recentering a Television-Centered Television Criticism: A Political-Economic Response  Eileen R. Meehan   5. Toward A Theory of Mediation  David L. Altheide  and  Robert P. Snow   Commentaries: On Mediated Communication Theory: The Rise of Format  Timothy P. Meyer   Linguistic Character and A Theory of Mediation  Gary Gumpert   Section 3: Health Care: Communication Policies and Practices   6. The Pervasive Role of Information in Health and Health Care: Implications for Health Communication Policy  Gary L. Kreps   7. The Role of Persuasion in Health Promotion and Disease Prevention: Review and Commentary  Kathleen Kelley Reardon   Commentary: Theoretical Plurality in Health Communication  Loyd S. Pettegrew   Section 4: Organizations: Media and Empowerment   8. Meaning and Action in the Organizational Setting: An Interpretive Approach  Joseph J. Pilotta, Timothy Widman  and  Susan A. Jasko   Commentaries: Cultural Studies: Studying Meaning and Action in Organizations  Stanley Deetz  The Cultural Perspective: New Wave, Old Problems  Sue DeWine   9. Communication in the Empowering Organization  Michael Pacanowsky  Commentaries: Communication and Personal Control in Empowering Organizations  Terrance L. Albrechet   Empowering as a Heuristic Concept in Organizational Communication  Ernest G. Bormann   Section 5: Conversations and Texts   10. On Conversation: The Conversation Analytic Perspective  Don H. Zimmerman   Commentaries: Evidence and Inference in Conversation Analysis  Scott Jacobs   From Resource to Topic: Some Aims of Conversation Analysis  D. Lawrence Wieder   11. On the Facts of the Text as the Basis of Human Communication Research  George Cheney  and  Philip K. Tompkins   Commentaries: On the Facts of the Facts of the ‘Text’  Robert D. McPhee   Constructing Texts and Making Inferences: Some Reflections on Textual Reality in Human Communication Research  Mary S. Strine   Section 6: Public Opinion and Agenda-Setting   12. Communication Perspectives in Public Opinion: Traditions and Innovations  Alex S. Edelstein   Commentaries: Interest Groups and Public Opinion  David L. Paletz  and  John Boiney   Public Opinion and the Construction of Social Reality  Phillip J. Tichenor   13. Agenda-Setting Research: Where Has it Been, Where is it Going?  Everett M. Rogers  and  James W. Dearing   Commentaries: New Directions of Agenda-Setting Research  Shanto Iyengar   Felling the Elephant: Some Observations on Agenda-Setting Research  David L. Swanson","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":50577333387607,"sku":"9780415876926","price":285.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780415876926.jpg?v=1746094931","url":"https:\/\/bookcurl.com\/products\/communication-yearbook-11-9780415876926","provider":"Book Curl","version":"1.0","type":"link"}