{"product_id":"communication-in-political-campaigns-9781433188077","title":"Communication in Political Campaigns","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface – The Nature of Political Campaigns – The Functional Theory of Political Campaign Discourse – The Role of Medium in Campaign Discourse – The Role of Source in Campaign Discourse – The Role of Context in Political Campaign Discourse – Non- Presidential, Non- U.S. Campaign Discourse – News Coverage of Political Campaigns – Voters: Campaign Messages and Election Outcome – Conclusions – Appendix 1 – References – Index.\u003c\/p\u003e","brand":"Peter Lang Publishing Inc","offers":[{"title":"Default Title","offer_id":51039685378391,"sku":"9781433188077","price":28.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781433188077.jpg?v=1750944482","url":"https:\/\/bookcurl.com\/products\/communication-in-political-campaigns-9781433188077","provider":"Book Curl","version":"1.0","type":"link"}