{"product_id":"communicating-the-new-9781118394175","title":"Communicating the New","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book describes and demonstrates methods for communication in the design thinking\/innovation process throughout all stages of the process, not just the end. It introduces core concepts and methods that help manage complexity, accelerate synthesis, bring clarity and diffuse important knowledge to the people who need to act on it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIntroduction: The Mission and the Mess 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChallenges of communicating The New 3\u003c\/p\u003e \u003cp\u003eWhat’s in our way? Three communication myths 4\u003c\/p\u003e \u003cp\u003eReconceiving the role of communication 7\u003c\/p\u003e \u003cp\u003eFive ways communication methods accelerate innovation 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Finding the Conceptual Center 16\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eModels and frameworks: Thinking with our eyes 19\u003c\/p\u003e \u003cp\u003eHow to make models work 28\u003c\/p\u003e \u003cp\u003eBuild-to-think prototypes: Thinking with our hands 42\u003c\/p\u003e \u003cp\u003eLists and open-ended writing: Thinking with words 50\u003c\/p\u003e \u003cp\u003eThe Takeaway: Five big ideas when seeking the conceptual center 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Framing the Work 64\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMetaphors 69\u003c\/p\u003e \u003cp\u003eMantras and catchphrases 84\u003c\/p\u003e \u003cp\u003eContrast 92\u003c\/p\u003e \u003cp\u003eStories 98\u003c\/p\u003e \u003cp\u003eArtifacts and images 108\u003c\/p\u003e \u003cp\u003eHow (and why) to use multiple frames to greater effect 112\u003c\/p\u003e \u003cp\u003eThe Takeaway: Five big ideas when framing the work 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Targeting Your Constituents 118\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe communication plan 126\u003c\/p\u003e \u003cp\u003eMental model and orthodoxy analysis 129\u003c\/p\u003e \u003cp\u003eQuad A diagnostic 135\u003c\/p\u003e \u003cp\u003eThe “Organization as Culture” framework 137\u003c\/p\u003e \u003cp\u003eSegmenting and targeting constituents 141\u003c\/p\u003e \u003cp\u003eThe Takeaway: Four big ideas when targeting constituents 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Introduce New Thinking 146\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExploratory experiences 155\u003c\/p\u003e \u003cp\u003eImmersion experiences 160\u003c\/p\u003e \u003cp\u003eInteraction experiences 165\u003c\/p\u003e \u003cp\u003eApplication experiences 172\u003c\/p\u003e \u003cp\u003eExtension experiences 176\u003c\/p\u003e \u003cp\u003eThe Takeaway: Five big ideas when introducing new thinking 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Expand the Conversation 184\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunication systems: Give them something rich and relevant 188\u003c\/p\u003e \u003cp\u003ePerformative presentations: Give them something to talk about 198\u003c\/p\u003e \u003cp\u003eDemonstration artifacts: Give them something to show and share 208\u003c\/p\u003e \u003cp\u003eThe Takeaway: Five big ideas when expanding the conversation 228\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConclusion 230\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFive big shifts in thinking (and doing) 231\u003c\/p\u003e \u003cp\u003eAdvancing the methods base 234\u003c\/p\u003e \u003cp\u003eUnder the hood: Theories, writers and references 236\u003c\/p\u003e \u003cp\u003eIndex 253\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866370027863,"sku":"9781118394175","price":28.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118394175.jpg?v=1722278325","url":"https:\/\/bookcurl.com\/products\/communicating-the-new-9781118394175","provider":"Book Curl","version":"1.0","type":"link"}