{"product_id":"communicating-health-9781446252338","title":"Communicating Health","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCommunication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.   \u003cp\u003e\u003c\/p\u003e  \u003cp\u003eNow in its second edition, topics covered in the book include:\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e- Mass media\u003c\/p\u003e  \u003cp\u003e- Diverse audiences\u003c\/p\u003e  \u003cp\u003e- Evaluation\u003c\/p\u003e  \u003cp\u003e- Media analysis\u003c\/p\u003e  \u003cp\u003e- Campaign monitoring\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003eCase studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003eIt will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. \u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003eNova Corcoran works as a Senior Lecturer in public health and health promotion at t\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction to the second edition Theories and Models  Social and Psychological Factors  Reaching Unreachable Groups and Crossing Cultural Barriers Mass Media  Information Technology  Using Settings  Evidence-Based Practice Using Evaluation  Bridging Theory and Practice - ten different health promotion campaigns Glossary References\u003c\/p\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":48739315548503,"sku":"9781446252338","price":37.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/communicating-health-9781446252338","provider":"Book Curl","version":"1.0","type":"link"}