{"product_id":"communicate-with-mastery-9781119550099","title":"Communicate with Mastery","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDevelop your leadership communication Communicating with Mastery provides readers with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences.    Projects often fail not because of the vision, but in the articulation of that vision. With the help of this book, you'll learn how to ensure you get the results you desire as a leader and communicator including: Speak with conviction and write with impactTailor your communication to any goal, setting, or audienceScale your leadership through effective coaching Every time you write or speak, you need to make your words count. And this book shows you how.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003eIndividuality xvi\u003c\/p\u003e \u003cp\u003eRelevance xvi\u003c\/p\u003e \u003cp\u003eIteration xvii\u003c\/p\u003e \u003cp\u003eFeedback xviii\u003c\/p\u003e \u003cp\u003eStakes xviii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Speaking with Conviction and Writing for Impact 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Adopting a Communication Mindset 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnow Your AIM 3\u003c\/p\u003e \u003cp\u003eBeyond AIM: The Leadership Communication Canvas 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Speaking with Conviction 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManaging Your Anxiety 26\u003c\/p\u003e \u003cp\u003eVerbal, Vocal, Visual: Your Recipe for Successful Communication 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Writing for Impact: Active, Brief, and Clear 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eActive 46\u003c\/p\u003e \u003cp\u003eBrief 47\u003c\/p\u003e \u003cp\u003eClear 48\u003c\/p\u003e \u003cp\u003eSynthesis \u0026gt; Summary 48\u003c\/p\u003e \u003cp\u003eThe Yin and Yang of Writing: Style and Content 50\u003c\/p\u003e \u003cp\u003eThe Power of Editing (Others’ Work and Your Own) 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Tailoring Your Communication to Goal, Setting, or Identity 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Tailoring Your Communication to Your Goal 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePitching 59\u003c\/p\u003e \u003cp\u003eStorytelling 69\u003c\/p\u003e \u003cp\u003eDisclosing Personally 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Tailoring Your Communication to Your Setting 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMeetings 91\u003c\/p\u003e \u003cp\u003eVirtual Meetings 97\u003c\/p\u003e \u003cp\u003eOn Stage (TED Talks, LOWKeynotes, and the Like) 99\u003c\/p\u003e \u003cp\u003eWhen Co-Presenting 101\u003c\/p\u003e \u003cp\u003eWhen Fielding Questions 103\u003c\/p\u003e \u003cp\u003eWhen Using Slides 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Tailoring Your Communication to Your Identity 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeading in Your Second (or Third, or Fourth) Language 112\u003c\/p\u003e \u003cp\u003eLeading as an LGBTQ Person 113\u003c\/p\u003e \u003cp\u003eLeading as a Woman 123\u003c\/p\u003e \u003cp\u003eLeading as a Rookie 129\u003c\/p\u003e \u003cp\u003eLeading as a Military Veteran 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Scaling Your Leadership: The Communication Coaching Process 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 When Being Coached 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEstablishing Your Goals 141\u003c\/p\u003e \u003cp\u003eSelecting Your Coach 143\u003c\/p\u003e \u003cp\u003eAdopting a Coaching Mindset 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 When Coaching Others 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Makes a Great Coach? 147\u003c\/p\u003e \u003cp\u003eDefining the Coaching Role 149\u003c\/p\u003e \u003cp\u003eTools of the Trade 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Creating a Coaching Culture 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEveryone Can Coach (But Not Everyone Should) 157\u003c\/p\u003e \u003cp\u003eEmbracing Radical Candor 159\u003c\/p\u003e \u003cp\u003eMirroring and Modeling Best Practices 163\u003c\/p\u003e \u003cp\u003eEpilogue: It’s in Your Hands Now 165\u003c\/p\u003e \u003cp\u003eAppendix A: Power Verbs 169\u003c\/p\u003e \u003cp\u003eAppendix B: Memo on the Quality of Memos 173\u003c\/p\u003e \u003cp\u003eAppendix C: More Tips on Winning Writing from Glenn Kramon 179\u003c\/p\u003e \u003cp\u003eAppendix D: The Leadership Communication Bookshelf 183\u003c\/p\u003e \u003cp\u003eBibliography 187\u003c\/p\u003e \u003cp\u003eAcknowledgments 191\u003c\/p\u003e \u003cp\u003eAbout the Authors 195\u003c\/p\u003e \u003cp\u003eIndex 197\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866402206039,"sku":"9781119550099","price":17.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119550099.jpg?v=1722278472","url":"https:\/\/bookcurl.com\/products\/communicate-with-mastery-9781119550099","provider":"Book Curl","version":"1.0","type":"link"}