{"product_id":"commercializing-micronanotechnology-products-9780849383151","title":"Commercializing MicroNanotechnology Products","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMicro-nanotechnologies (MNT) are already making a profound impact on our daily lives. New applications are well underway in the US, Asia, and Europe. However, their potentially disruptive nature, along with the public's concerns, has produced a number of challenges. \u003cb\u003eCommercializing Micro-Nanotechnology Products\u003c\/b\u003e provides a snapshot of the current market situation and details the need for MNT development. It outlines the problems facing today's businesses and discusses the processes for commercialization, road mapping, technology transfer analysis, and entrepreneurial development. \u003cp\u003eThe book begins by detailing the steps required to turn an idea into a marketable product. The editors give examples of previously successful products and relate to their own experiences in development. Next, the text focuses on the importance of entrepreneurship and the required steps to finance and develop a marketing strategy. It contains various definitions of nanotechnology and how each relates t\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface. The Path to Commercialization. Entrepreneurship’s Role in Commercializing MNT Products. Roadmapping Nanotechnology. Technology Transfer of Nanotechnology Products from US Universities and the Influence of the National Nanotechnology Initiative. Commercialization Strategies for Public Research Organizations. Market Analysis and Growth for MNT Products. Oxonica Ltd: A Leading UK Nanotechnology Business. Zyvex Corp: Providing Today’s Nanotechnology Solutions. Micro Parts GmbH: A Leading German Microtechnology Company. Shaping The Future.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":49406231183703,"sku":"9780849383151","price":123.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780849383151.jpg?v=1730495019","url":"https:\/\/bookcurl.com\/products\/commercializing-micronanotechnology-products-9780849383151","provider":"Book Curl","version":"1.0","type":"link"}