{"product_id":"commercialization-of-innovative-technologies-9780470230077","title":"Commercialization of Innovative Technologies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCommercialization of Innovative Technologies : Bringing Good Ideas to the Marketplace  is a practical guide for building a portfolio of interrelated technologies that will dramatically change the way inventors\/innovators, investors, technologies, and entrepreneurs approach commercialization of good ideas.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“Unlike other recently published bio \/ technology entrepreneurship books that are either textbooks or provide a higher-level overview of technology commercialization, \u003ci\u003eCommercialization of Innovative Technologies\u003c\/i\u003e is a practical guide for technology commercialization practitioners, who want a perspective from the viewpoint of a technology commercialization consulting firm.”  (\u003ci\u003eJournal of Commercial Biotechnology,\u003c\/i\u003e September 2009\u003ci\u003e)\u003c\/i\u003e  \u003cp\u003e“The book provides guidance for investors, inventors, entrepreneurs, and managers who are trying to introduce new technologies to the market.” (\u003ci\u003eAPADE\u003c\/i\u003e, 2009)\u003c\/p\u003e \u003cp\u003e\"The authors and the publishers should be congratulated for preparing such a comprehensive and informative book.\" (\u003ci\u003eThe Hebrew University of Jerusalem\u003c\/i\u003e, 2008)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword.  \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003e1 Establishing Perspective.\u003c\/p\u003e \u003cp\u003e1.1 Organization of the Book.\u003c\/p\u003e \u003cp\u003e1.2 The Importance of Viewpoint.\u003c\/p\u003e \u003cp\u003e1.3 The Importance of Flexibility.\u003c\/p\u003e \u003cp\u003e1.4 Can Entrepreneurship Be Taught?\u003c\/p\u003e \u003cp\u003e1.5 Key Points.\u003c\/p\u003e \u003cp\u003e2 Our Perspective.\u003c\/p\u003e \u003cp\u003e2.1 Strategy Development.\u003c\/p\u003e \u003cp\u003e2.2 Technology Assessment.\u003c\/p\u003e \u003cp\u003e2.3 Technology Development.\u003c\/p\u003e \u003cp\u003e2.4 Technology Management.\u003c\/p\u003e \u003cp\u003e2.5 Key Points.\u003c\/p\u003e \u003cp\u003e3 Developing an Endgame.\u003c\/p\u003e \u003cp\u003e3.1 Alternative Endgames.\u003c\/p\u003e \u003cp\u003e3.2 Using Acquisition to Fill In Holes.\u003c\/p\u003e \u003cp\u003e3.3 Showstoppers.\u003c\/p\u003e \u003cp\u003e3.4 Endgame Objective Realized—Sort of.\u003c\/p\u003e \u003cp\u003e3.5 What’s a Widget.\u003c\/p\u003e \u003cp\u003e3.6 Making It Work.\u003c\/p\u003e \u003cp\u003e3.7 Key Points.\u003c\/p\u003e \u003cp\u003e4 Finding Ideas.\u003c\/p\u003e \u003cp\u003e4.1 If You Have Money, Ideas Find You.\u003c\/p\u003e \u003cp\u003e4.2 Ideas Must Be Consistent with the Overall Plan.\u003c\/p\u003e \u003cp\u003e4.3 Inventors\/Innovators Must Be Prepared to Give Up Equity.\u003c\/p\u003e \u003cp\u003e4.4 Key Points.\u003c\/p\u003e \u003cp\u003e5 Investing in Ideas.\u003c\/p\u003e \u003cp\u003e5.1 Beware of Eye-Popping Projections.\u003c\/p\u003e \u003cp\u003e5.2 Remember This Is Risk Capital; Only a Percentage of Ideas Pay Off.\u003c\/p\u003e \u003cp\u003e5.3 Structure the Payoff When the Ship Docks, Not When It Sails.\u003c\/p\u003e \u003cp\u003e5.4 Bet on People with Proven Track Records.\u003c\/p\u003e \u003cp\u003e5.5 Take Care in Assembling the Investment Group.\u003c\/p\u003e \u003cp\u003e5.6 Key Points.\u003c\/p\u003e \u003cp\u003e6 Assessing Ideas.\u003c\/p\u003e \u003cp\u003e6.1 The Assessment Process.\u003c\/p\u003e \u003cp\u003e6.2 The Need for Exclusive Rights.\u003c\/p\u003e \u003cp\u003e6.3 Technological Assessments Are Easy; Marketing and Business Assessments Are Difficult.\u003c\/p\u003e \u003cp\u003e6.4 Ideas That Are 10 Percent Better Aren’t Good Enough.\u003c\/p\u003e \u003cp\u003e6.5 Not Skimping on Time or Money When a Great Idea Shows Up.\u003c\/p\u003e \u003cp\u003e6.6 Tapping the Full Resources of the Team Before Moving Ahead.\u003c\/p\u003e \u003cp\u003e6.7 Moving Ahead with Development, Then Revising the Plan.\u003c\/p\u003e \u003cp\u003e6.8 Key Points.\u003c\/p\u003e \u003cp\u003e7 Paying for and Controlling Ideas.\u003c\/p\u003e \u003cp\u003e7.1 Buyer and Seller Wish Lists.\u003c\/p\u003e \u003cp\u003e7.2 Using Wish Lists to Reach Agreement.\u003c\/p\u003e \u003cp\u003e7.3 Is Buying the Company a Good Thing?\u003c\/p\u003e \u003cp\u003e7.4 Intellectual Property: The Most Valuable Asset.\u003c\/p\u003e \u003cp\u003e7.5 Paying with Future Profits Whenever Possible.\u003c\/p\u003e \u003cp\u003e7.6 Key Points.\u003c\/p\u003e \u003cp\u003e8 Developing Ideas.\u003c\/p\u003e \u003cp\u003e8.1 Remember: This Is Business, Not Research.\u003c\/p\u003e \u003cp\u003e8.2 Maintaining Control of Development Efforts.\u003c\/p\u003e \u003cp\u003e8.3 The Goal of Development Is the Basis of Design.\u003c\/p\u003e \u003cp\u003e8.4 The Importance of Feasibility Studies.\u003c\/p\u003e \u003cp\u003e8.5 The Value and Meaning of Estimates.\u003c\/p\u003e \u003cp\u003e8.6 Knowing When to Celebrate and When to Cry.\u003c\/p\u003e \u003cp\u003e8.7 Key Points.\u003c\/p\u003e \u003cp\u003e9 Designing and Building Technology.\u003c\/p\u003e \u003cp\u003e9.1 This Is Where the Spending of Real Money Begins.\u003c\/p\u003e \u003cp\u003e9.2 Simple Designs Are the Most Elegant.\u003c\/p\u003e \u003cp\u003e9.3 The Design Technology Should Be as Good as the Technology Designed.\u003c\/p\u003e \u003cp\u003e9.4 The Manufacturing System Should Be Built to Be Flexible.\u003c\/p\u003e \u003cp\u003e9.5 Key Points.\u003c\/p\u003e \u003cp\u003e10 Demonstrating Technology.\u003c\/p\u003e \u003cp\u003e10.1 Nobody Wants to Be the First to Use a New Technology.\u003c\/p\u003e \u003cp\u003e10.2 Everbody Wants All the Details on How Our System Works (Free of Charge).\u003c\/p\u003e \u003cp\u003e10.3 A Demonstration Deserves Something in Return.\u003c\/p\u003e \u003cp\u003e10.4 When a Showcase Demonstration Works, Invite Everybody in the World to Come and See It (and Not Before).\u003c\/p\u003e \u003cp\u003e10.5 How Many Demonstrations Are Enough?\u003c\/p\u003e \u003cp\u003e10.6 Key Points.\u003c\/p\u003e \u003cp\u003e11 Standardizing Technology.\u003c\/p\u003e \u003cp\u003e11.1 Custom Suits Take Longer to Make and Are More Expensive.\u003c\/p\u003e \u003cp\u003e11.2 Standard Designs Are Cheaper and Easier to Operate (and Fix).\u003c\/p\u003e \u003cp\u003e11.3 Modularize Where Possible.\u003c\/p\u003e \u003cp\u003e11.4 Cooperate with Suppliers and Partners.\u003c\/p\u003e \u003cp\u003e11.5 Key Points.\u003c\/p\u003e \u003cp\u003e12 Packaging Technology.\u003c\/p\u003e \u003cp\u003e12.1 Overcome the Stigma of Being First.\u003c\/p\u003e \u003cp\u003e12.2 Determine What Needs to Be Done to Make Technology Appealing.\u003c\/p\u003e \u003cp\u003e12.3 The Art of Being Cool.\u003c\/p\u003e \u003cp\u003e12.4 Protect Our Proprietary Rights Aggressively.\u003c\/p\u003e \u003cp\u003e12.5 Key Points.\u003c\/p\u003e \u003cp\u003e13 Applying Technology.\u003c\/p\u003e \u003cp\u003e13.1 Off-the-Rack Suits Require Alterations.\u003c\/p\u003e \u003cp\u003e13.2 Alterations and Options Always Cost Money.\u003c\/p\u003e \u003cp\u003e13.3 Make Technical Support Easy and Accessible.\u003c\/p\u003e \u003cp\u003e13.4 Good Service Generates More Business.\u003c\/p\u003e \u003cp\u003e13.5 Key Points.\u003c\/p\u003e \u003cp\u003e14 Marketing and Selling Technology.\u003c\/p\u003e \u003cp\u003e14.1 The Difference Between Marketing and Selling.\u003c\/p\u003e \u003cp\u003e14.2 Selling Value, Not Cost.\u003c\/p\u003e \u003cp\u003e14.3 Don’t Waste Time with People Who Aren’t Serious.\u003c\/p\u003e \u003cp\u003e14.4 The Importance of Market Share.\u003c\/p\u003e \u003cp\u003e14.5 Marketing Tools.\u003c\/p\u003e \u003cp\u003e14.6 Measuring Performance.\u003c\/p\u003e \u003cp\u003e14.7 Technology Quotas and Retention Requirements Are a \u003ci\u003eMust.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14.8 Key Points.\u003c\/p\u003e \u003cp\u003e15 Tracking Technology.\u003c\/p\u003e \u003cp\u003e15.1 Make Certain the Buyer Is Applying the Technology Correctly.\u003c\/p\u003e \u003cp\u003e15.2 How About It If We Operate Your System for You?\u003c\/p\u003e \u003cp\u003e15.3 Publicize Success.\u003c\/p\u003e \u003cp\u003e15.4 Know When to Move On.\u003c\/p\u003e \u003cp\u003e15.5 Key Points.\u003c\/p\u003e \u003cp\u003e16 Monitoring Technology.\u003c\/p\u003e \u003cp\u003e16.1 Make Sure We Are Collecting All Revenue That Is Due to Us, and Devise a System to Make It Happen.\u003c\/p\u003e \u003cp\u003e16.2 Arrange for Visitors to Have Free Access to Customer Sites.\u003c\/p\u003e \u003cp\u003e16.3 Obtain Access to Operating Data.\u003c\/p\u003e \u003cp\u003e16.4 Key Points.\u003c\/p\u003e \u003cp\u003e17 Improving Technology.\u003c\/p\u003e \u003cp\u003e17.1 Figure Out Ways to Make the Innovation Better.\u003c\/p\u003e \u003cp\u003e17.2 String Technologies Together to Form Integrated Systems.\u003c\/p\u003e \u003cp\u003e17.3 Using Technology to Innovatively Transform the Battlefield: RIPRNET.\u003c\/p\u003e \u003cp\u003e17.4 Close Air Support a Phone Call Away.\u003c\/p\u003e \u003cp\u003e17.5 Remember That the Most Efficient Sale Is to a Repeat Customer.\u003c\/p\u003e \u003cp\u003e17.6 Often It Is Much Easier to Increase Profit Margins on Existing Technology Than to Start from Scratch.\u003c\/p\u003e \u003cp\u003e17.7 Key Points.\u003c\/p\u003e \u003cp\u003e18 Building on Success and Learning from Failure.\u003c\/p\u003e \u003cp\u003e18.1 “Chase Them to the River”.\u003c\/p\u003e \u003cp\u003e18.2 Investing in Improvements.\u003c\/p\u003e \u003cp\u003e18.3 Identifying New Opportunities.\u003c\/p\u003e \u003cp\u003e18.4 Everybody Makes Mistakes, but the Biggest One Is Not Learning from Them.\u003c\/p\u003e \u003cp\u003e18.5 Key Points.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51037067346263,"sku":"9780470230077","price":71.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470230077.jpg?v=1750934236","url":"https:\/\/bookcurl.com\/products\/commercialization-of-innovative-technologies-9780470230077","provider":"Book Curl","version":"1.0","type":"link"}