{"product_id":"coming-attractions-9780292705586","title":"Coming Attractions","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eStarting from the premise that movie trailers can be considered a film genre, this pioneering book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThe book raises important questions about what trailers can tell us about ourselves as filmgoers and what clues they can provide to fill gaps in film history.  With the release of this book, archivists, scholars, and audiences may never again view trailers in quite the same way. * The Moving Image *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e Acknowledgments \u003c\/li\u003e\n\u003cli\u003e Chapter 1. Trailers: A Cinema of (Coming) Attractions \u003c\/li\u003e\n\u003cli\u003e Chapter 2. Trailer Rhetoric \u003c\/li\u003e\n\u003cli\u003e Chapter 3. The Classical Era: The \"Mythic Universal American\" \u003c\/li\u003e\n\u003cli\u003e Chapter 4. The Transitional Era: Chasing the Elusive Audience \u003c\/li\u003e\n\u003cli\u003e Chapter 5. The Contemporary Era: The Global Family Audience \u003c\/li\u003e\n\u003cli\u003e Chapter 6. Conclusion. The Cinema Is Dead: Long Live the Cinema of (Coming) Attractions \u003c\/li\u003e\n\u003cli\u003e Filmography of Trailers Viewed \u003c\/li\u003e\n\u003cli\u003e Notes \u003c\/li\u003e\n\u003cli\u003e Selected Bibliography \u003c\/li\u003e\n\u003cli\u003e Index \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"University of Texas Press","offers":[{"title":"Default Title","offer_id":49400845762903,"sku":"9780292705586","price":21.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780292705586.jpg?v=1730471724","url":"https:\/\/bookcurl.com\/products\/coming-attractions-9780292705586","provider":"Book Curl","version":"1.0","type":"link"}