{"product_id":"collaborative-advantage-9781408710746","title":"Collaborative Advantage","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e''\u003ci\u003eCollaborative Advantage \u003c\/i\u003eoffers the perfect recipe for successful businesses that improve lives'' \u003c\/b\u003e-- \u003cb\u003eBen Cohen and \u003c\/b\u003e\u003cb\u003eJerry Greenfield, c\u003c\/b\u003e\u003cb\u003eo-founders of Ben and Jerry''s\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem, rather than as a sharp-elbowed race to the bottom'' -- Rory Sutherland, Vice-chairman of Ogilvy Group UK, and the \u003ci\u003eSpectator''s\u003c\/i\u003e ''Wiki Man''.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eStrategic consultant and social entrepreneur Paul Skinner argues that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organization. \u003cbr\u003e\u003cbr\u003eHe presents today''s business and  social challenges through a new strategic lens and offers this book as a practical guide to help you create Collaborative Advantage, transform your business and change the world. \u003cbr\u003e\u003cbr\u003eYou will gain access to world-leading techniques to\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eCritics of communism often remark that the system, though wonderful in theory, was fatally incompatible with human nature. But the same criticism could be levelled perfectly well at the many current assumptions of modern capitalism. What makes us human is not that we compete - anything can do that: as this book explains, our real difference lies in our near miraculous powers of collaboration. \u003ci\u003eCollaborative Advantage \u003c\/i\u003eoffers the perfect recipe for successful businesses that improve lives -- \u003cb\u003eBen Cohen and Jerry Greenfield, co-founders of Ben and Jerry’s\u003c\/b\u003e\u003cbr\u003eTruly paradigm-shifting books are rare, but Paul's argument seems to me both revolutionary and inevitable -- \u003cb\u003eAlison Jones, coach, strategist and host of The Extraordinary Business Book Club and author of \u003ci\u003eThis Book Means Business\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eA powerful approach for ambitious and brave leaders. This book will undoubtedly enable you to overcome big challenges and encourage you to make the changes you want to see -- \u003cb\u003eGemma Greaves, chief executive of The Marketing Society\u003c\/b\u003e\u003cbr\u003eAn absorbing book . . . well worth a read * \u003cb\u003eIntelligent Sourcing\u003c\/b\u003e *\u003cbr\u003eOur world is more connected than ever before, so let us ensure that we open our eyes to the world of possibilities and invite others to join us on our journey through effective collaboration. Paul Skinner's book, \u003ci\u003eCollaborative Advantage\u003c\/i\u003e, is a very useful and practical contribution to that perspective -- \u003cb\u003eStuart Wilson, Associate Partner at Food Strategy Associates\u003c\/b\u003e * \u003cb\u003eMarketing Society\u003c\/b\u003e *\u003cbr\u003eA practical guide to a strategy . . . more sensitive to your teams, clients and the world * \u003cb\u003eMarketing Week\u003c\/b\u003e *\u003cbr\u003eA new day dawns for the world's economic system - and the collaborative model might suit it best * \u003cb\u003eCoop News\u003c\/b\u003e *\u003cbr\u003eUse this book from the pioneer of Collaborative Advantage to grow your business exponentially and make competition for losers -- \u003cb\u003eSir Tom Shebbeare KCVO, chairman, Virgin Startup and Virgin Money Giving\u003c\/b\u003e\u003cbr\u003eWe live in a world where collaboration and collaborative culture are key to unlocking future success. In this work Paul Skinner has set out a highly precious set of gems for anyone tackling a complex task. Whether in business, not-for-profit or social environments, this is a must-read -- \u003cb\u003eDamian Ryan, author of \u003ci\u003eUnderstanding Digital Marketing\u003c\/i\u003e and partner, Moore Stephens\u003cbr\u003eThe new business formula in a world of open innovation and creativity is about getting on and not just getting ahead. Co-operation is no longer a niche. It is a core competence. This book by Paul Skinner, the great advocate of Collaborative Advantage, is a handbook for success in this new commercial world -- \u003cb\u003eEd Mayo, secretary general, Co-operatives UK\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":49408000786775,"sku":"9781408710746","price":12.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781408710746.jpg?v=1730501228","url":"https:\/\/bookcurl.com\/products\/collaborative-advantage-9781408710746","provider":"Book Curl","version":"1.0","type":"link"}