{"product_id":"coining-for-capital-movies-marketing-and-the-transformation-of-childhood-9780813535937","title":"Coining for Capital Movies Marketing and the","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn Coining for Capital, Jyostna Kapur explores the evolution of the concept of childhood from its portrayal in the eighteenth century as a pure, innocent, and idyllic state - the opposite of adulthood - to its expression today as a mere variation of adulthood, complete with characteristics of sophistication, temptation, and corruption.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis book is a welcome addition to the literature on children and the media, and a most stimulating application of social theory to questions of the child in contemporary film and consumer culture. -- Ellen Seiter * author of The Internet Playground: Children's Access, Entertainment and Mis-Educ *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgements\u003cbr\u003e Introduction: Without Training Wheels: The Ride into Another Century of Capital\u003cbr\u003e 1 From the Cradle to the Grave: Children's Marketing and the Deconstruction of Childhood\u003cbr\u003e 2 Lost Kingdoms: Little Girls, Empire, and the Uses of Nostalgia\u003cbr\u003e 3 Of Cowboys and Indians: Hollywood's Games with History and Childhood\u003cbr\u003e 4 Obsolescence and Other Playroom Anxieties: Toy Stories Over a Century of Capital\u003cbr\u003e 5 The Children Who Need No Parents\u003cbr\u003e 6 The Burdens of Time in the Bourgeois Playroom\u003cbr\u003e 7 Free Market, Branded Imagination: Harry Potter and the Commercialization of Children's Culture\u003cbr\u003e Conclusion: All That is Solid Melts into the Air\u003cbr\u003e Filmography\u003cbr\u003e Notes\u003cbr\u003e Bibliography\u003cbr\u003e Index","brand":"Rutgers University Press","offers":[{"title":"Default Title","offer_id":49405776789847,"sku":"9780813535937","price":27.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780813535937.jpg?v=1730493578","url":"https:\/\/bookcurl.com\/products\/coining-for-capital-movies-marketing-and-the-transformation-of-childhood-9780813535937","provider":"Book Curl","version":"1.0","type":"link"}