{"product_id":"code-halos-9781118862070","title":"Code Halos","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHarness Code Halos to gain competitive advantage in the digital era     Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eAll in all, this is an easy read on an interesting topic it will help you to predict and prepare for changes in the way your company does business in the future (B2B Marketing, July 2014)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDisclaimer v\u003c\/p\u003e \u003cp\u003eAcknowledgments vii\u003c\/p\u003e \u003cp\u003eIntroduction: The Value of the Virtual 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Digits Over Widgets: The Next Age of Business and Technology\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: “Will It Happen to Us?” 9\u003cbr\u003eA Trillion-Dollar Opportunity or an Extinction Event\u003c\/p\u003e \u003cp\u003eChapter 2: The Personal Code Halo: 16\u003cbr\u003ePress “1” for the Real You\u003c\/p\u003e \u003cp\u003eChapter 3: The Five Business Code Halos: 28\u003cbr\u003eConnecting Customers, Products, and Organizations\u003c\/p\u003e \u003cp\u003eChapter 4: The Anatomy of a Winning Code Halo Solution 38\u003cbr\u003e\u003cbr\u003eChapter 5: The SMAC Stack: 56\u003cbr\u003eThe New Technology of Code\u003c\/p\u003e \u003cp\u003eChapter 6: The Pattern of Digital Disruption: 70\u003cbr\u003eThe Crossroads Model\u003c\/p\u003e \u003cp\u003eChapter 7: The Code Halo Economy: 85\u003cbr\u003eThe Economics of Information\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Four Principles for Success in the Code Halo Economy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: Delivering Beautiful Products and Experiences 102\u003c\/p\u003e \u003cp\u003eChapter 9: Don’t Be Evil 2.0: 117\u003cbr\u003eEarning—and Keeping—Trust in a Transparent World\u003c\/p\u003e \u003cp\u003eChapter 10: Manage Your Career Based on Code: 145\u003cbr\u003eWinning in the Wirearchy\u003c\/p\u003e \u003cp\u003eChapter 11: Make IT Your Halo Heroes: 158\u003cbr\u003eTransform Your Technology Organization\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Winning with the Crossroads Model\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12: Seize Advantage During Ionization: 176\u003cbr\u003eSense, Innovate, and Prepare to Pilot\u003c\/p\u003e \u003cp\u003eChapter 13: Create a Spark: 194\u003cbr\u003ePilot Your Best Code Halo Solutions\u003c\/p\u003e \u003cp\u003eChapter 14: Enrich and Scale at Internet Speed: 210\u003cbr\u003eTurn a Spark into a Blaze\u003c\/p\u003e \u003cp\u003eConclusion: Winning in the New Code Rush 224\u003c\/p\u003e \u003cp\u003eNotes 228\u003c\/p\u003e \u003cp\u003ePhoto Credits 237\u003c\/p\u003e \u003cp\u003eIndex 238\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406936645975,"sku":"9781118862070","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118862070.jpg?v=1730497615","url":"https:\/\/bookcurl.com\/products\/code-halos-9781118862070","provider":"Book Curl","version":"1.0","type":"link"}