{"product_id":"coach-yourself-to-success-9780471719847","title":"Coach Yourself to Success","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eOffers a friendly, motivational approach to the essential principles of investing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAbout the Author.  \u003cp\u003eForeword.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE: The Basic Tools of Investing.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Pregame Show.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Stocks.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy We Own Them.\u003c\/p\u003e \u003cp\u003eSpotting a Stock that Is Ripe for the Picking.\u003c\/p\u003e \u003cp\u003eWhere Stocks Are Bought and Sold.\u003c\/p\u003e \u003cp\u003eHow to Place a Trade.\u003c\/p\u003e \u003cp\u003eTrading Strategies.\u003c\/p\u003e \u003cp\u003eWhen to Hold, When to Fold.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Bonds.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBasic Bond Features.\u003c\/p\u003e \u003cp\u003eBonds in the Marketplace.\u003c\/p\u003e \u003cp\u003eBond Issuers.\u003c\/p\u003e \u003cp\u003eMunicipal Bonds.\u003c\/p\u003e \u003cp\u003eGovernment-Sponsored Enterprises.\u003c\/p\u003e \u003cp\u003eCorporations.\u003c\/p\u003e \u003cp\u003eBond Ratings.\u003c\/p\u003e \u003cp\u003eRisk: When Bad Things Happen to Good Bonds.\u003c\/p\u003e \u003cp\u003eIt Looks Like a Bond and Acts Like a Bond, but It’s a.…\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Cash.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterest-Bearing Checking Accounts.\u003c\/p\u003e \u003cp\u003eSavings Accounts.\u003c\/p\u003e \u003cp\u003eMoney Market Funds.\u003c\/p\u003e \u003cp\u003eTaxable Funds.\u003c\/p\u003e \u003cp\u003eTax-Exempt Money Funds.\u003c\/p\u003e \u003cp\u003eMoney Market Accounts.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Mutual Funds.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExactly What Are Mutual Funds?\u003c\/p\u003e \u003cp\u003eFunds: Better than Individual Stocks and Bonds?\u003c\/p\u003e \u003cp\u003eStock Funds.\u003c\/p\u003e \u003cp\u003eBond Funds.\u003c\/p\u003e \u003cp\u003eIndex Funds.\u003c\/p\u003e \u003cp\u003eHow to Pick a Fund.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Exchange-Traded Funds.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecipe for an Exchange Traded Fund.\u003c\/p\u003e \u003cp\u003eStructure of ETFs.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO: The Fundamental Principles of Investing.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHalf-Time Report.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Goals.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRetirement.\u003c\/p\u003e \u003cp\u003eCollege Costs.\u003c\/p\u003e \u003cp\u003eLifestyle Goals.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Risk Tolerance.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNo Pain, No Gain \/ No Risk, No Return.\u003c\/p\u003e \u003cp\u003eTypes of Risk.\u003c\/p\u003e \u003cp\u003eTest Yourself: Just How Much Risk Can \u003ci\u003eYou\u003c\/i\u003e Tolerate.\u003c\/p\u003e \u003cp\u003eWays to \u003ci\u003eContain\u003c\/i\u003e Risk.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Asset Allocation.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Basics.\u003c\/p\u003e \u003cp\u003eTypes of Allocation.\u003c\/p\u003e \u003cp\u003eWhere to Begin.\u003c\/p\u003e \u003cp\u003eMore Assets, More Allocation.\u003c\/p\u003e \u003cp\u003eSo How \u003ci\u003eDo\u003c\/i\u003e You Fill in Your Portfolio’s Blanks?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Monitoring and Rebalancing.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat’s Wrong with Holding onto Winners.\u003c\/p\u003e \u003cp\u003eKnow What You \u003ci\u003eReally\u003c\/i\u003e Own.\u003c\/p\u003e \u003cp\u003eThe Rebalancing Act: How It’s Done.\u003c\/p\u003e \u003cp\u003eWhen to Rebalance: Pick a Day, Any Day.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Execute Your Investment Plan.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Self-Directed Investor: You and an On-Line Brokerage Firm.\u003c\/p\u003e \u003cp\u003eFinancial Planners.\u003c\/p\u003e \u003cp\u003eFee-Only Financial Advisors.\u003c\/p\u003e \u003cp\u003eThe Full-Service Brokerage Firm.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE: The Postgame Show.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: A New Way to Invest.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGlossary.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eResources.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default 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