{"product_id":"citizen-coke-9780393353341","title":"Citizen Coke","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\"\u003cem\u003eCitizen Coke\u003c\/em\u003e demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present.\" —Ted Ryan, the Coca-Cola Company\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"[Elmore offers] unaccustomed perspectives on a company whose leading product is a household name around the globe…I doubt the Coca-Cola Co. will much like it.\" -- Marc Levinson - Wall Street Journal\u003cbr\u003e\"What Elmore does best is analyze how Coke takes advantage of global public works and government interventions to boost its place in world markets…\u003cem\u003eCitizen Coke\u003c\/em\u003e began as a dissertation, and its points are lucid and logically presented; the language is accessible, and punchy chapter endings propel the story.\" -- Beth Macy - New York Times Book Review\u003cbr\u003e\"As the soda wars heat up, this book is an indispensable resource.\" -- Michael Pollan\u003cbr\u003e\"Coca-Cola is one of the most powerful economic institutions of our time, but its social and ecological impacts remain understudied. Now, in the hands of a talented young historian, corporate capitalism gets the attention it deserves in a careful dissection of the material underpinnings of the world’s most valuable brand. \u003cem\u003eCitizen Coke\u003c\/em\u003e will cause you to drink less and think more.\" -- Ted Steinberg, author of Gotham Unbound: The Ecological History of Greater New York\u003cbr\u003e\"\u003cem\u003eCitizen Coke\u003c\/em\u003e is a brilliant analysis of Coke’s empire in ecological, economic, and social terms. It allows us to see the contours of an economy based on partnerships between governments and corporations like Coca-Cola. It makes us conscious of the giant ecological footprint of the Real Thing, which impacts the real lives of real people. If you want a deeper understanding of our world today, read \u003cem\u003eCitizen Coke\u003c\/em\u003e.\" -- Vandana Shiva, author of Stolen Harvest: The Hijacking of the Global Food Supply\u003cbr\u003e\"A fascinating, thought-provoking approach to Coca-Cola history through the drink’s primary ingredients—water, sugar, high-fructose corn syrup, coca leaf, caffeine—and the glass, plastic, and aluminum that contain them.\" -- Mark Pendergrast, author of For God, Country \u0026amp; Coca-Cola","brand":"WW Norton \u0026 Co","offers":[{"title":"Default Title","offer_id":49402001359191,"sku":"9780393353341","price":20.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780393353341.jpg?v=1730479094","url":"https:\/\/bookcurl.com\/products\/citizen-coke-9780393353341","provider":"Book Curl","version":"1.0","type":"link"}