{"product_id":"citizen-brands-putting-society-at-the-heart-of-your-business-9780470853580","title":"Citizen Brands Putting Society at the Heart of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEvery marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls \"Citizen Brands\" will be more commercially successful than those that do not take on board societal trends.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgements.  \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eThe Case for Citizen Brands.\u003c\/p\u003e \u003cp\u003eBrands, Citizenship and Consumers.\u003c\/p\u003e \u003cp\u003eBeyond Philanthropy - Searching for a New Consensus.\u003c\/p\u003e \u003cp\u003eA Model for Citizen Brands: Why it Works.\u003c\/p\u003e \u003cp\u003ePeace and Plenty: Understanding the Impact of the New Political Economy.\u003c\/p\u003e \u003cp\u003eBeyond 'Endism' - The Social Side of Technology.\u003c\/p\u003e \u003cp\u003eCoping with Choice.\u003c\/p\u003e \u003cp\u003eSurviving a Culture of Fear.\u003c\/p\u003e \u003cp\u003eSo-So Logo - The Increasing Cynicism of Consumers.\u003c\/p\u003e \u003cp\u003eButterfly Consumers.\u003c\/p\u003e \u003cp\u003eBecoming a Citizen Brand.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eIndex. \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402443202903,"sku":"9780470853580","price":26.39,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/citizen-brands-putting-society-at-the-heart-of-your-business-9780470853580","provider":"Book Curl","version":"1.0","type":"link"}