{"product_id":"cim-coursebook-0809-marketing-management-in-practice-9780750689632","title":"CIM Coursebook 0809 Marketing Management in","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eButterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'\u003cbr id=\"CRLF\"\u003e\u003cstrong\u003eProfessor Keith Fletcher, Director of Education, The Chartered Institute of Marketing\u003c\/strong\u003e\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003eHere in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.'\u003cbr id=\"CRLF\"\u003e\u003cstrong\u003eAlun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates\u003c\/strong\u003e\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003eButterworth-Heinemann's official CIM Coursebooks are the definitive compani\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eUnit 1 Management and marketing roles \u003cbr\u003eUnit 2 Recruiting the team \u003cbr\u003eUnit 3 Developing the team \u003cbr\u003eUnit 4 Managing change \u003cbr\u003eUnit 5 Project management \u003cbr\u003eUnit 6 Knowledge management and market research Unit 7 Developing and implementing marketing plans \u003cbr\u003eUnit 8 Marketing communications and customer service \u003cbr\u003eAppendix: Feedback and answers\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49404551922007,"sku":"9780750689632","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780750689632.jpg?v=1730486808","url":"https:\/\/bookcurl.com\/products\/cim-coursebook-0809-marketing-management-in-practice-9780750689632","provider":"Book Curl","version":"1.0","type":"link"}