{"product_id":"chromatic-modernity-9780231179829","title":"Chromatic Modernity","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSarah Street and Joshua Yumibe provide a revelatory history of how the use of color in film led the way in creating a chromatically vibrant culture. Focusing on the final decade of silent film, \u003ci\u003eC\u003c\/i\u003e\u003ci\u003ehromatic Modernity\u003c\/i\u003e  portrays the 1920s as a pivotal and profoundly chromatic period of cosmopolitan exchange, collaboration, and experimentation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChromatic Modernity\u003c\/i\u003e makes a brilliant contribution to the history of color in film. Focusing on the pivotal period of the 1920s, the book skillfully situates modernist cinema within a sweeping \"chromatic revolution\" that impacted everything from fashion and advertising to urban planning and interior design. In so doing, it shows conclusively why color matters to film history—and why cinema mattered to the chromatic culture of modernity. -- Michael Cowan, University of St Andrews\u003cbr\u003eThis book differs from other studies of film color in its interdisciplinary approach. The authors have gone to great lengths to explore the cultural use of color outside of films and how that influenced and informed technical developments and audience tastes in cinema. I cannot think of a pair more qualified to analyze such overlooked cinema than Street and Yumibe. The convergence of these experts benefits their research and the text they have written. -- James Layton, coauthor of \u003ci\u003eThe Dawn of Technicolor, 1915-1935\u003c\/i\u003e\u003cbr\u003eArguing against assumptions that intermediality decreases with the formation of the classical Hollywood system, Street and Yumibe assert that the twenties are, in fact, a key decade for cinematic engagement across art forms in the development of this heightened color consciousness. The focus on the transnational intellectual, aesthetic, and industrial cross influences between the United States and Europe and the historical synthesis of a large literature on the color revolution are two significant features of this book. -- Kirsten Moana Thompson, Seattle University\u003cbr\u003eThis is a remarkable book. Highly recommended. * Choice *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIllustrations\u003cbr\u003eAcknowledgments\u003cbr\u003eIntroduction\u003cbr\u003e1. Color Standards and the Industrial Field of Film\u003cbr\u003e2. Advertising, Fashion, and Color\u003cbr\u003e3. Synthetic Dreams: Expanded Spaces of Cinema\u003cbr\u003e4. Color in the Art and Avant-Garde of the 1920s\u003cbr\u003e5. Chromatic Hybridity\u003cbr\u003e6. Color and the Coming of Sound\u003cbr\u003e7. Conclusion\u003cbr\u003eNotes\u003cbr\u003eSelected Bibliography\u003cbr\u003eIndex","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":49400311873879,"sku":"9780231179829","price":83.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780231179829.jpg?v=1730470356","url":"https:\/\/bookcurl.com\/products\/chromatic-modernity-9780231179829","provider":"Book Curl","version":"1.0","type":"link"}