{"product_id":"choose-your-customer-how-to-compete-against-the-digital-giants-and-thrive-9781264257096","title":"Choose Your Customer How to Compete Against the Digital Giants and Thrive","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTwo top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giantsâby choosing the right customer and providing peerless value to them for long-term success.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEvery year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to surviveâand winâin this era of digital behemoths. \u003ci\u003eChoose Your Customer\u003c\/i\u003e is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors.\u003c\/p\u003e\u003cp\u003eWritten by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, \u003ci\u003eChoose Your Customer\u003c\/i\u003e shows you how to:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eIdentify the custom\u003c\/li\u003e\u003c\/ul\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":53515653906775,"sku":"9781264257096","price":22.79,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/choose-your-customer-how-to-compete-against-the-digital-giants-and-thrive-9781264257096","provider":"Book Curl","version":"1.0","type":"link"}