{"product_id":"choose-the-single-most-important-decision-before-starting-your-business-9781788176569","title":"Choose: The Single Most Important Decision Before","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eNow in paperback - the go-to business manual that shows you how to plan, test and choose the right market to help develop your start-up into a highly successful business.  \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhat is the biggest reason that start-ups fail? It's not because entrepreneurs aren't putting a good product on the market - often it's because they haven't identified the \u003ci\u003eright\u003c\/i\u003e market. \u003cbr\u003e\u003cbr\u003eAbout 20 per cent of all small businesses fail within their first year and 50 per cent in the first five. While many factors can affect a business's success, one central issue can doom it from the get-go: asking \u003ci\u003ewhat\u003c\/i\u003e instead of \u003ci\u003ewho\u003c\/i\u003e. Who is the customer and why should they want your product? And most importantly: how can your business serve them? This is the foundation upon which all other aspects of the business should be built. \u003cbr\u003e\u003cbr\u003eWritten by \u003cb\u003eRyan Levesque\u003c\/b\u003e, founder and CEO of The Ask Method Company and author of \u003ci\u003eAsk\u003c\/i\u003e, this book is the essential business manual that will lead entrepreneurs through a 3-step process of brainstorming, testing and choosing the right market for their business. Including invaluable tools such as worksheets, tests, checklists and other bonus materials, \u003ci\u003eChoose\u003c\/i\u003e demystifies the process of starting a business with clear philosophies and strategies, setting the path to success.\u003c\/p\u003e","brand":"Hay House UK Ltd","offers":[{"title":"Default Title","offer_id":51020478808407,"sku":"9781788176569","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781788176569.jpg?v=1750783531","url":"https:\/\/bookcurl.com\/products\/choose-the-single-most-important-decision-before-starting-your-business-9781788176569","provider":"Book Curl","version":"1.0","type":"link"}