{"product_id":"choose-the-single-most-important-decision-before-starting-your-business-9781401951139","title":"Choose The Single Most Important Decision Before","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWhat type of business should you start?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFor the past 10 years, \u003ci\u003eInc. 500\u003c\/i\u003e CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the \u003ci\u003eWall Street Journal, USA Today, Forbes, \u003c\/i\u003eand \u003ci\u003eEntrepreneur\u003c\/i\u003e--has guided thousands of entrepreneurs through the journey of answering this question.\u003cbr\u003e\u003cbr\u003eOne of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is \u003ci\u003ewrong\u003c\/i\u003e. \u003cbr\u003e\u003cbr\u003eInstead of obsessing over \u003ci\u003ewhat\u003c\/i\u003e--as in \u003ci\u003ewhat\u003c\/i\u003e should you sell or \u003ci\u003ewhat\u003c\/i\u003e should you build--you should first be asking \u003ci\u003ewho\u003c\/i\u003e. As in \u003ci\u003ewho \u003c\/i\u003eshould you serve? \u003cbr\u003e\u003cbr\u003eThe \u003ci\u003ewhat\u003c\/i\u003e is a logical question that will come soon enough. But choosing your \u003ci\u003ewho\u003c\/i\u003e is the foundation from which all other things are built.\u003cbr\u003e\u003cbr\u003eThat is what this book is all about.\u003cbr\u003e\u003cbr\u003eIf you've ever had the dream to start your own business, become your own boss, or do your ow","brand":"Hay House Inc","offers":[{"title":"Default Title","offer_id":49529295208791,"sku":"9781401951139","price":14.44,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781401951139.jpg?v=1731875061","url":"https:\/\/bookcurl.com\/products\/choose-the-single-most-important-decision-before-starting-your-business-9781401951139","provider":"Book Curl","version":"1.0","type":"link"}