{"product_id":"chocolate-covered-money-9781637588079","title":"Chocolate Covered Money","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe story of the man behind some of the world’s biggest chocolate empires.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eChocolate Covered Money\u003c\/i\u003e is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store “in a mall near you.” Chocolate is a big business, and makes a lot of money. This book “pulls the curtain back” for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.\u003cbr\u003e\u003cbr\u003eThis book reveals business methods used to enable three of the world’s leading super-premium luxury Belgian chocolate brands—Godiva, Leonidas, and KC Chocolatier—to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores.\u003cbr\u003e\u003cbr\u003eBrad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning wi","brand":"Permuted Press","offers":[{"title":"Default Title","offer_id":49410886140247,"sku":"9781637588079","price":20.9,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/chocolate-covered-money-9781637588079","provider":"Book Curl","version":"1.0","type":"link"}