{"product_id":"chinas-super-consumers-9781118834749","title":"Chinas Super Consumers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eChinese Consumers are Changing The World     Understand Them and Sell To Them    China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eIntroduction: The China Dream 1\u003c\/p\u003e \u003cp\u003eOur Intent 7\u003c\/p\u003e \u003cp\u003eThe Country within a Country 7\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I History, Culture, and Language Matter—The Birth of Chinese Consumerism 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 From Feudalism to Fendi 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBack to the Future 14\u003c\/p\u003e \u003cp\u003eChinese Consumption: What’s Old Is New Again (Tenfold!) 16\u003c\/p\u003e \u003cp\u003eChina’s Growth Is Different 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Orientation 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Code to the Chinese Mind-set 24\u003c\/p\u003e \u003cp\u003eContradiction and Paradox 30\u003c\/p\u003e \u003cp\u003eSummary 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 A Self-Contained Empire 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The First Globalization 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Marco Polo and the Two Admirals of the Sea 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Two Admirals of the Sea 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 An Insatiable Appetite 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFreedom Creates Wealth in the West 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Opium, Imperialism, and Decay 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOpium and War 54\u003c\/p\u003e \u003cp\u003eA Century of Exploitation 54\u003c\/p\u003e \u003cp\u003eEnd of War—Continuation of War 56\u003c\/p\u003e \u003cp\u003eChapter 8 The People’s Republic 57\u003c\/p\u003e \u003cp\u003eThe New China 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Mandate of Heaven 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOpening and Reform 65\u003c\/p\u003e \u003cp\u003eGreen Shoots 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 A Boom Is Born 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Boom Starts with a Swoosh and a Shot of Espresso 71\u003c\/p\u003e \u003cp\u003eChange at Hyper Speed 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Chinese Super Consumer—From Birth to Adolescence and Maturity 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 From Sandpaper to Sephora—The First Super Consumers 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAmerican Century Redux 80\u003c\/p\u003e \u003cp\u003eWant. Need. Buy. Show Off. Keep Up. 82\u003c\/p\u003e \u003cp\u003eSuper Consumption Goes Global 82\u003c\/p\u003e \u003cp\u003eGo West, Young Man 83\u003c\/p\u003e \u003cp\u003eChina’s Own Postwar Boom and Birth of the Chinese Super Consumer 85\u003c\/p\u003e \u003cp\u003eIn the Beginning 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 The China Market + The China Global Demographic = China’s Super Consumers 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe China Whisperer 93\u003c\/p\u003e \u003cp\u003eSpinning in a Whirlpool 95\u003c\/p\u003e \u003cp\u003eThe Great Pizza Wars: In China, Everything Is Possible, but Nothing Is Easy 96\u003c\/p\u003e \u003cp\u003eListen to the Great One 97\u003c\/p\u003e \u003cp\u003eStay the Course, Even When the Seas Get Rough 98\u003c\/p\u003e \u003cp\u003eNestlé: Navigating the Teen Years 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 The China Global Demographic 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Precious Gift of Time 104\u003c\/p\u003e \u003cp\u003eMeet the Tangs 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Channels 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDepartment Stores 114\u003c\/p\u003e \u003cp\u003eStreet-Level Stores 115\u003c\/p\u003e \u003cp\u003eMalls 116\u003c\/p\u003e \u003cp\u003eGrocery Stores\/Supermarkets 118\u003c\/p\u003e \u003cp\u003eHypermarkets 119\u003c\/p\u003e \u003cp\u003eConvenience Stores 120\u003c\/p\u003e \u003cp\u003eNot Your Father’s Post Office 121\u003c\/p\u003e \u003cp\u003eLifestyle Stores 126\u003c\/p\u003e \u003cp\u003eSpecialty Retailers 127\u003c\/p\u003e \u003cp\u003eMultibrand Retail 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 E-commerce and the Rise of Alibaba 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAlibaba 130\u003c\/p\u003e \u003cp\u003eNFL Footballs “Sold Out” 132\u003c\/p\u003e \u003cp\u003eWhy E-commerce? 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Supply Chains to Satisfy China’s Super\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConsumers 139\u003c\/p\u003e \u003cp\u003eSupply Chain Megaprocesses 140\u003c\/p\u003e \u003cp\u003ePlan 141\u003c\/p\u003e \u003cp\u003eBuy 142\u003c\/p\u003e \u003cp\u003eMake 142\u003c\/p\u003e \u003cp\u003eDistribute 143\u003c\/p\u003e \u003cp\u003eSell 144\u003c\/p\u003e \u003cp\u003eAligning Strategy, Structure, and Implementation 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 Segmentation 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSurveying China 147\u003c\/p\u003e \u003cp\u003eA Most Discerning Consumer 152\u003c\/p\u003e \u003cp\u003eChapter 18 Marketing 155\u003c\/p\u003e \u003cp\u003eConsumer Impulses and Desires 156\u003c\/p\u003e \u003cp\u003eLenovo’s Approach: The Best of Both Worlds 157\u003c\/p\u003e \u003cp\u003eFrom East to West to Wei East 161\u003c\/p\u003e \u003cp\u003eBaby Boom 164\u003c\/p\u003e \u003cp\u003eBrand Advertising in China 169\u003c\/p\u003e \u003cp\u003eGoing Native—Tory Burch, Gossip Girl, and Made-for-China TV 170\u003c\/p\u003e \u003cp\u003eThe Role of Social Media in Marketing: United States versus China 173\u003c\/p\u003e \u003cp\u003ePromotions 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 The Chinese Luxury and Premium Market 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Nouveau Riche: Pebble Beach or Nothing 180\u003c\/p\u003e \u003cp\u003eThe Gifting Group 181\u003c\/p\u003e \u003cp\u003eChina’s Engine: The New Middle Class Seeks Quality and Value 182\u003c\/p\u003e \u003cp\u003eAffordable Luxury: A Tiffany’s Tie Clip and an Entry-Level BMW 183\u003c\/p\u003e \u003cp\u003eChina’s Luxury Downturn: Myths and Realities 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 Travel and Tourism 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTake a Walk on Boardwalk—Pass Go, Collect $200 (Thousand!) 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21 Chinese Super Consumers Changing the World 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Microsoft Miracle 203\u003c\/p\u003e \u003cp\u003eA Final Word about China’s Super Consumers 207\u003c\/p\u003e \u003cp\u003eIndex 213\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406931337559,"sku":"9781118834749","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118834749.jpg?v=1730497599","url":"https:\/\/bookcurl.com\/products\/chinas-super-consumers-9781118834749","provider":"Book Curl","version":"1.0","type":"link"}