{"product_id":"china-ceo-ii-9781119583431","title":"China CEO II","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eStraight from the China CEO: Advice on leading operations in the world's fastest-moving, highest stakes market. 25 top executives leading high-profile multinational companies in China, as well as seasoned and respected China-based consultants, give their front-line advice on succeeding in this market.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSoaring spending power among the world's largest consumer population, radical digital transformation creating a cash-less, always on' society, severe generation gaps  these are just some of the factors which have completely transformed China since 2006, the year when the first volume of \u003ci\u003eChina CEO\u003c\/i\u003e was published. And these are three of the main reasons the authors have again teamed up to put together this second volume  collecting entirely new content via in-depth, exclusive interviews with the heads of 25 high-profile CEOs of multinational companies in China, as well as a number of highly respected consultants who have built their careers by delivering advice on suc\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Why \u003ci\u003eChina CEO II \u003c\/i\u003e? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChina’s Boom Since 2006 3\u003c\/p\u003e \u003cp\u003eWho’s in \u003ci\u003eChina CEO II \u003c\/i\u003e? 6\u003c\/p\u003e \u003cp\u003eFront-Line CEO Analysis: China Then and Now 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Prerequisites for China CEOs 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMust-Have Qualities for Foreign CEOs in China 17\u003c\/p\u003e \u003cp\u003eForeign Managers’ Top Mistakes in China 29\u003c\/p\u003e \u003cp\u003eShifting from Foreign to Local CEOs 32\u003c\/p\u003e \u003cp\u003eQualities Needed for Today’s China CEOs (Either Foreign or Chinese Nationals) 42\u003c\/p\u003e \u003cp\u003eSummary of Tips 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: China’s Changing Talent Pool 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChinese Professional Women: Holding Up Half the C-Suite 60\u003c\/p\u003e \u003cp\u003eMeet China’s Millennials 67\u003c\/p\u003e \u003cp\u003eStrengths and Weaknesses of China’s Talent Pool 72\u003c\/p\u003e \u003cp\u003eHR Strategies 80\u003c\/p\u003e \u003cp\u003eSummary of Tips 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: China’s Digital Revolution 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Rise of China’s Digital Champions 105\u003c\/p\u003e \u003cp\u003eWhere Digital China Dominates 111\u003c\/p\u003e \u003cp\u003eNavigating China’s Digitized Landscape 118\u003c\/p\u003e \u003cp\u003eDigital Strategies 124\u003c\/p\u003e \u003cp\u003eSummary of Tips 130\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: The Transformation of Chinese Consumers 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile of Today’s Chinese Consumer 142\u003c\/p\u003e \u003cp\u003eStrategies for Winning Chinese Consumers 163\u003c\/p\u003e \u003cp\u003eSummary of Tips 170\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Competing in China 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Multinational Corporations in China Have Lost Ground 173\u003c\/p\u003e \u003cp\u003eWhy Chinese Players Have Gained Ground 182\u003c\/p\u003e \u003cp\u003eStrategies for Facing Chinese Competitors 192\u003c\/p\u003e \u003cp\u003eSummary of Tips 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Managing Relations with Chinese Government and Foreign Headquarters 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart I: Managing with the Chinese Government 204\u003c\/p\u003e \u003cp\u003eGovernment Relations Challenges 210\u003c\/p\u003e \u003cp\u003eGovernment Relations Strategies and Solutions 226\u003c\/p\u003e \u003cp\u003ePart II. Managing Relations with Headquarters 230\u003c\/p\u003e \u003cp\u003eSuccess Factors for China Leadership’s HQ Relations 232\u003c\/p\u003e \u003cp\u003eCommunicating with Headquarters 236\u003c\/p\u003e \u003cp\u003eSummary of Tips: Strategies for Government Relations 241\u003c\/p\u003e \u003cp\u003eSummary of Tips: Strategies for HQ Relations 241\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Living in China 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNon-Work Challenges for the Foreign Manager 245\u003c\/p\u003e \u003cp\u003ePotential Problems for the Foreign Family 247\u003c\/p\u003e \u003cp\u003e“Next-Pats” in China 250\u003c\/p\u003e \u003cp\u003ePositive Aspects of Life in China 252\u003c\/p\u003e \u003cp\u003eStrategies for Adapting to China 255\u003c\/p\u003e \u003cp\u003eSummary of Tips 260\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: The Future of MNCs in China 261\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChina’s Economic Outlook 263\u003c\/p\u003e \u003cp\u003eThe Changing Role of International Companies in China 267\u003c\/p\u003e \u003cp\u003eAbout the Authors 271\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407091245399,"sku":"9781119583431","price":18.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119583431.jpg?v=1730498145","url":"https:\/\/bookcurl.com\/products\/china-ceo-ii-9781119583431","provider":"Book Curl","version":"1.0","type":"link"}