{"product_id":"changing-minds-9781422103296","title":"Changing Minds","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cdiv\u003eThink about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, \u003ci\u003eChanging Minds\u003c\/i\u003e, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process.\u003cbr\u003e\u003cbr\u003eRemember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eNamed one of the \"Highlights from the Decade\" in strategy+business magazine.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. The Contents of the Mind  2. The Forms of the Mind  3. The Power of Early Theories  4. Leading a Diverse Population  5. Leading an Institution: How to Deal with a Uniform Population  6. The Creative Geniuses  Change Minds Indirectly--Through Science, Scholarly Breakthroughs, and Works of Art  7. Mind Changing in a Formal Setting  8. Mind Changing Up Close  9. Changing One's Own Mind  10\tEpilogue: The Future of Mind Changing  Notes  Index  About the Author","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":51138270298455,"sku":"9781422103296","price":19.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781422103296.jpg?v=1751918679","url":"https:\/\/bookcurl.com\/products\/changing-minds-9781422103296","provider":"Book Curl","version":"1.0","type":"link"}