{"product_id":"celebrity-culture-and-the-entertainment-industry-in-asia-use-of-celebrity-and-its-influence-on-society-culture-and-communication-9781783208074","title":"Celebrity Culture and the Entertainment Industry","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eOffering a rare insight into the world of celebrity and media in China and beyond, \u003cem\u003eCelebrity Culture and the Entertainment Industry in Asia\u003c\/em\u003e deconstructs the dynamics of “stardom” and celebrity endorsement in East Asia, and examines its impact on marketing communications and media. Through first-hand interviews with celebrities and entertainment industry practitioners, the book discusses the social, cultural and economic influences of celebrity through topics such as self-identity, celebrity-driven consumer behaviour, gender and race stereotypes, idol worship, etc. Interviews with celebrities such as Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak present the reader with insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan. These untold inside stories of celebrity endorsement and advocacy will stimulate both academic and general readers’ interest in rethinking the economic and cultural implications of the phenomenon of stardom.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword\u003cbr\u003e Kineta Hung   Foreword\u003cbr\u003e P. David Marshall   Introduction\u003cbr\u003e V. Leung, K. Cheng and T. Tse   Co-creation of celebrities\u003cbr\u003e V. Leung, K. Cheng and T. Tse   Celebrities in marketing communication\u003cbr\u003e V. Leung, K. Cheng and T. Tse   Celebrity in media\u003cbr\u003e V. Leung, K. Cheng and T. Tse   Celebrity and identity\u003cbr\u003e V. Leung, K. Cheng and T. Tse   Conclusion \u003cbr\u003e V. Leung, K. Cheng and T. Tse","brand":"Intellect Books","offers":[{"title":"Default Title","offer_id":51042267496791,"sku":"9781783208074","price":23.7,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/celebrity-culture-and-the-entertainment-industry-in-asia-use-of-celebrity-and-its-influence-on-society-culture-and-communication-9781783208074","provider":"Book Curl","version":"1.0","type":"link"}