{"product_id":"celebrity-and-the-american-political-process-9781498579742","title":"Celebrity and the American Political Process","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003e\u003cbr\u003ePart I\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eChapter 1: Integrated Marketing Communication\u003cbr\u003eChapter 2: Persuasion: Source Effects\u003cbr\u003eChapter 3: Persuasion: Receiver Effects\u003c\/p\u003e\u003cp\u003e\u003cbr\u003ePart II\u003cbr\u003e\u003cbr\u003eChapter 4: History of Celebrities and Politics\u003cbr\u003eChapter 5: Election 2016: The Celebrity Election \u003cbr\u003eChapter 6: Celebrities Post-2016: Everyone is “Woke” \u003c\/p\u003e\u003cp\u003eEpilogue: As 2020 approaches…\u003c\/p\u003e\u003cp\u003eAppendix A: “It Doesn’t Affect My Vote:” A study of third-person effects \u003c\/p\u003e\u003cp\u003e of celebrity endorsements in the 2004, 2008 and 2012 elections\u003c\/p\u003e\u003cp\u003eAbout the Author\u003c\/p\u003e","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":51040831439191,"sku":"9781498579742","price":27.0,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/celebrity-and-the-american-political-process-9781498579742","provider":"Book Curl","version":"1.0","type":"link"}