{"product_id":"causerelated-marketing-partner-for-purpose-passion-and-profits-afp-fund-development-series-the-afpwiley-fund-development-series-9780471717508","title":"CauseRelated Marketing Partner for Purpose","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Jocelyn Daw has done a meaningful service to nonprofit cause marketers with her book Cause Marketing for Nonprofits. She brings real-world experience, workable suggestions and a sharp pencil to a topic that has, too often in my view, been drawn with a broad brush.\" (\u003ci\u003eCharityChannel.com\u003c\/i\u003e, 8\/7\/08)  \u003cp\u003e\"Jocelyn Daw, a recognized authority who has been involved in cause marketing since 1988, draws on her considerable experience to outline the many ways nonprofits can partner with the business community for mutual benefit. One of the most useful parts of the book was chapter 12, which includes the Seven Golden Rules and Seven Deadly Sins of cause marketing. Among most important caveats are making sure to pick the right partners and that the relationship is not one sided or too commercial.\" (\u003ci\u003eNonprofit and Voluntary Sector Quarterly\u003c\/i\u003e, Vol. 37, No 1)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword, Carol Cone.  \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eIntroduction: My Journey, Partner for Purpose, Passion, and Profit.\u003c\/p\u003e \u003cp\u003ePART I: THE CAUSE-MARKETING MOVEMENT.\u003c\/p\u003e \u003cp\u003eChapter 1. The New Corporate–Nonprofit Engagement.\u003c\/p\u003e \u003cp\u003eCause Marketing: A Turning Point in Corporate–Nonprofit Relationships.\u003c\/p\u003e \u003cp\u003eAn Essential New Link for Corporate–Nonprofit Engagement.\u003c\/p\u003e \u003cp\u003eAchieve Mission, Generate Revenue, and Other Benefits.\u003c\/p\u003e \u003cp\u003eValue of Cause Marketing.\u003c\/p\u003e \u003cp\u003eCause-Related Marketing Internationally.\u003c\/p\u003e \u003cp\u003eConclusions.\u003c\/p\u003e \u003cp\u003eChapter 2. Integrating Value and Values.\u003c\/p\u003e \u003cp\u003eCause Marketing Defined.\u003c\/p\u003e \u003cp\u003eCause Marketing Is Marketing, So a Few Vital Facts.\u003c\/p\u003e \u003cp\u003eTrends Driving Cause Marketing.\u003c\/p\u003e \u003cp\u003eCorporate Drivers.\u003c\/p\u003e \u003cp\u003eNonprofit Drivers.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003eChapter 3. Evolution of Cause Marketing.\u003c\/p\u003e \u003cp\u003eEvolution of Cause Marketing.\u003c\/p\u003e \u003cp\u003eSales Phase.\u003c\/p\u003e \u003cp\u003eCustomer Loyalty Phase.\u003c\/p\u003e \u003cp\u003eBranding Phase.\u003c\/p\u003e \u003cp\u003eCorporate Social Responsibility Phase.\u003c\/p\u003e \u003cp\u003eNonprofit Driven Branding.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003ePART II: CAUSE-MARKETING INITIATIVES: THE SEVEN P’S: BEST PRACTICES CASE STUDIES.\u003c\/p\u003e \u003cp\u003eChapter 4. Cause-Marketing Products.\u003c\/p\u003e \u003cp\u003eProduct Sales.\u003c\/p\u003e \u003cp\u003ePurchase Plus: Making Giving Easy.\u003c\/p\u003e \u003cp\u003eLicensing: Using Nonprofit Logos, Brand Identities, and Assets.\u003c\/p\u003e \u003cp\u003eConclusions.\u003c\/p\u003e \u003cp\u003eChapter 5. Cause-Marketing Issue Promotions.\u003c\/p\u003e \u003cp\u003eFinding the Synergistic Fit.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003eChapter 6. Cause-Marketing Programs.\u003c\/p\u003e \u003cp\u003eCobranded Events.\u003c\/p\u003e \u003cp\u003eCobranded Programs.\u003c\/p\u003e \u003cp\u003eSocial (Public Service) Marketing Programs.\u003c\/p\u003e \u003cp\u003eConclusions.\u003c\/p\u003e \u003cp\u003ePART III: GETTING IT RIGHT: FRAMEWORK FOR SUCCESS.\u003c\/p\u003e \u003cp\u003eChapter 7. Creating a Cause-Marketing Orientation: Cause Preparedness.\u003c\/p\u003e \u003cp\u003eDetermining Organizational Goals and Assets.\u003c\/p\u003e \u003cp\u003ePlatform: The Big Simple Idea.\u003c\/p\u003e \u003cp\u003eDetermine Targets for Cause-Marketing Approach.\u003c\/p\u003e \u003cp\u003eA Lucky Internally Prepare and Align the Organization.\u003c\/p\u003e \u003cp\u003eOne Last Thing About Causes.\u003c\/p\u003e \u003cp\u003eConclusion: The First Step Is Creating a Cause-Marketing Orientation.\u003c\/p\u003e \u003cp\u003eChapter 8. Building the Cause-Marketing Program: Collaboration, Combining Assets, Creating Value.\u003c\/p\u003e \u003cp\u003eBuild the Cause-Marketing Program.\u003c\/p\u003e \u003cp\u003eCollaboration: Strategic Partner Alignment.\u003c\/p\u003e \u003cp\u003eCombine Assets and Aim for Maximum Benefit.\u003c\/p\u003e \u003cp\u003eCreating Value: Determine for Both Partners.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003eChapter 9. Implementing the Cause-Marketing Program: Execution and Corporate and Community Outcomes.\u003c\/p\u003e \u003cp\u003eExecution and Outcomes.\u003c\/p\u003e \u003cp\u003eImplementing the Cause Program.\u003c\/p\u003e \u003cp\u003eExecute: Relationship Management and Delivery.\u003c\/p\u003e \u003cp\u003eCommunicate: Internally and Externally.\u003c\/p\u003e \u003cp\u003eCause-Marketing Goals Achieved: Community and Corporate Outcomes.\u003c\/p\u003e \u003cp\u003eConclusions.\u003c\/p\u003e \u003cp\u003ePART IV: MAKING IT HAPPEN: BEST PRACTICES CASE STUDIES.\u003c\/p\u003e \u003cp\u003eChapter 10. National Organizations: American Heart Association and First Book.\u003c\/p\u003e \u003cp\u003eBuilding the Cause-Marketing Program.\u003c\/p\u003e \u003cp\u003eImplementing the Program.\u003c\/p\u003e \u003cp\u003eCause Goals Achieved.\u003c\/p\u003e \u003cp\u003eFinal Thoughts and Advice.\u003c\/p\u003e \u003cp\u003e“Dr. Seuss The Cat in the Hat Challenge” Promotional Cause-Marketing Initiative.\u003c\/p\u003e \u003cp\u003eBuilding on a Cause-Marketing Orientation.\u003c\/p\u003e \u003cp\u003eBuilding the Cause-Marketing Program.\u003c\/p\u003e \u003cp\u003eThe Big Simple Idea—with Turnkey Execution!\u003c\/p\u003e \u003cp\u003eImplementing the Cause-Marketing Program.\u003c\/p\u003e \u003cp\u003eCorporate and Community Goals Achieved.\u003c\/p\u003e \u003cp\u003eChapter 11. Local Organizations: Food Bank (New York City) and Canadian Cancer Society (Vancover Island Region, British Columbia and Yukon District).\u003c\/p\u003e \u003cp\u003eNYC BANK-TO-BANK PARTNERSHIP: COBRAND CAUSE-MARKETING PROGRAM INITIATIVE.\u003c\/p\u003e \u003cp\u003eCreating a Cause-Marketing Orientation.\u003c\/p\u003e \u003cp\u003eBuilding the Cause-Marketing Program.\u003c\/p\u003e \u003cp\u003eImplementing the Cause-Marketing Program.\u003c\/p\u003e \u003cp\u003eCause-Marketing Goals Achieved.\u003c\/p\u003e \u003cp\u003eCreating a Cause-Marketing Orientation.\u003c\/p\u003e \u003cp\u003eBuilding a Cause-Marketing Program.\u003c\/p\u003e \u003cp\u003eImplementing the Cause-Marketing Program.\u003c\/p\u003e \u003cp\u003eGoals Achieved.\u003c\/p\u003e \u003cp\u003eChapter 12. Cause-Marketing Principles and Cautions: Seven Golden Rules, Seven Deadly Sins.\u003c\/p\u003e \u003cp\u003ePrinciples: The Seven Golden Rules of Cause Marketing.\u003c\/p\u003e \u003cp\u003eCautions: Seven Deadly Sins.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003eFinal Thoughts.\u003c\/p\u003e \u003cp\u003ePartner for Purpose, Passion, and Profits.\u003c\/p\u003e \u003cp\u003eThe Way Forward.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402660192599,"sku":"9780471717508","price":51.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471717508.jpg?v=1730481147","url":"https:\/\/bookcurl.com\/products\/causerelated-marketing-partner-for-purpose-passion-and-profits-afp-fund-development-series-the-afpwiley-fund-development-series-9780471717508","provider":"Book Curl","version":"1.0","type":"link"}