{"product_id":"cause-for-change-9781118348260","title":"Cause for Change","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA nonprofit leader''s guide for engaging millennials in all aspects of a nonprofit organization\u003c\/b\u003e  \u003cp\u003eWritten by Millennials about Millennials, \u003ci\u003eCause for Change\u003c\/i\u003e examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExamines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money\u003c\/li\u003e \u003cli\u003eExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eCause for Change\u003c\/i\u003e profiles Millennials who have emerged as dynamic leaders to creat\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eList of Figures ix\u003c\/p\u003e \u003cp\u003eForeword: Th e Next “Greatest Generation” xi\u003c\/p\u003e \u003cp\u003eJean Case, CEO, Case Foundation\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003eAbout the Authors xxi\u003c\/p\u003e \u003cp\u003eO N E The Importance of the Next Generation and Why They Matter to You 1\u003c\/p\u003e \u003cp\u003eTWO Developing Your Millennial Engagement Strategy 19\u003c\/p\u003e \u003cp\u003eTHREE Generation Connected 41\u003c\/p\u003e \u003cp\u003eFOUR A Call to Action 67\u003c\/p\u003e \u003cp\u003eF I V E Peer Influence 93\u003c\/p\u003e \u003cp\u003eS I X The Millennial Donor 115\u003c\/p\u003e \u003cp\u003eSEVEN Millennials in the Workplace 139\u003c\/p\u003e \u003cp\u003eEIGHT Millennials as Nonprofi t Leaders 165\u003c\/p\u003e \u003cp\u003eConclusion 191\u003c\/p\u003e \u003cp\u003eNotes 195\u003c\/p\u003e \u003cp\u003eIndex 199\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48738352955735,"sku":"9781118348260","price":21.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118348260.jpg?v=1723811962","url":"https:\/\/bookcurl.com\/products\/cause-for-change-9781118348260","provider":"Book Curl","version":"1.0","type":"link"}