{"product_id":"cause-a-disturbance-if-you-can-slice-a-melon-or-make-a-right-hand-turn-you-can-be-a-breakthrough-innovator-9781614489924","title":"Cause a Disturbance: If You Can Slice a Melon or","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIf you can slice a melon or make a right-hand turn, you can be a breakthrough innovator.\u003cbr\u003e\u003cbr\u003eThe title of this book, \u003ci\u003eCause a Disturbance\u003c\/i\u003e, says it all, and it most assuredly will cause a disturbance in the way you think about business: your business.\u003cbr\u003e \u003cbr\u003eEveryone knows—and everyone talks about—how important innovation is in the competitive battle to find, delight, and keep customers, yet far too few achieve it. As Tencer and Cardoso explain, “There’s a big difference between an occasional spark of innovation and an eternal flame.” But the reality is different; most firms struggle to consistently innovate. All that can change. Kick-start your business with attitude. Cause a disturbance!\u003cbr\u003e \u003cbr\u003eWhether your business is in transition or simply looking for an innovative spark, give it a lift with \u003ci\u003eCause a Disturbance\u003c\/i\u003e. Within these pages you will learn how innovation can change your business in simple steps through The 90% Rule®: a straightforward philosophy that drives you to constantly ask “What’s the next 10%? What’s the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?”\u003cbr\u003e \u003cbr\u003eCause a disturbance in the way you think about innovation as you open your mind to the possibilities—and simplicity—of being innovative every day!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \t\"Ken Tencer and John Paulo Cardoso write with a unique understanding of both entrepreneurial practicality and sustainable creativity in a business world \tmoving at speeds almost impossible to imagine even five years ago. They understand what creates deep and long-term value in innovative enterprise and are \table to communicate it with unpretentious clarity. A very useful read.\" \u003c\/p\u003e \u003cp\u003e \tTimothy Askew, CEO \u0026amp; Founder, Corporate Rain International \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e \t\"…no one makes it easier than Tencer and Cardoso. By condensing their simple, commonsense formula into this short, compelling and highly readable \tbook, they have put innovation in the hands of any business person who truly wants to succeed.\" \u003c\/p\u003e \u003cp\u003e Rick Spence, President, CanEntrepreneur Communications, National Entrepreneurship Columnist, \u003cem\u003eNational Post\u003c\/em\u003e and Former editor and publisher,\t\u003cem\u003ePROFIT\u003c\/em\u003e Magazine \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e \t\"\u003cem\u003eCause a Disturbance\u003c\/em\u003e gets it, says it, delivers it-innovate! Delivering customer value through innovation is the driving force that creates \tshareholder value. Want to create value? Read this book.\" \u003c\/p\u003e \u003cp\u003e Philip Kirby, President, OTI International and author of \u003cem\u003eThoughtware: Change the Thinking and the Organization Will Change Itself\u003c\/em\u003e and\t\u003cem\u003eThe Future, You Can't Get There From Here\u003c\/em\u003e \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e \t\"In an environment where doing \"more with less\" is a business survival imperative, we need innovation more than ever. This book's 90% Rule states that there is never a shortage of opportunities and that you already have 90% of what you need to be successful. If you buy a copy of\t\u003cem\u003eCause a Disturbance\u003c\/em\u003e, you'll get the remaining 10%!\" \u003c\/p\u003e \u003cp\u003e \tCarol Kinsey Goman, Ph.D., Author of \u003cem\u003eThe Silent Language of Leaders: How Body Language Can Help - or Hurt - How You Lead\u003c\/em\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface by Rick Spence\u003cbr\u003ePart I: Simplifying Innovation\u003cbr\u003eChapter One:  Innovation: Ouff! That Sounds Difficult\u003cbr\u003eChapter Two:  Simplifying Innovation: Don’t Forget to Change the Oil\u003cbr\u003eChapter Three:  Innovation Drives Marketing and Sales\u003cbr\u003eChapter Four:  Understanding Innovation: Process, Product and Service\u003cbr\u003eChapter Five:  The Innovation Continuum: From Simple to Disruptive\u003cbr\u003e\u003cbr\u003ePART II: The 90% Rule® and Defining Your Core Business\u003cbr\u003eChapter Six:  The 90% Rule®\u003cbr\u003eChapter Seven:  Understand Your Core Business: Then Disturb the Status Quo\u003cbr\u003eChapter Eight: Your Core Business Through a Different Lens\u003cbr\u003eChapter Nine:  Getting Innovative Thinking on the Front Burner\u003cbr\u003eChapter Ten:  Getting Thinking to Work\u003cbr\u003e\u003cbr\u003ePART III: Working through the 90% Rule\u003cbr\u003eChapter Eleven, Step One:  Engaging Emotions, Not Numbers\u003cbr\u003eChapter Twelve, Step Two:  Exploring What You Can Be, Not What You Are\u003cbr\u003eChapter Thirteen, Step Three:  Building a Relevant Brand\u003cbr\u003eChapter Fourteen, Step Four:  Identifying and Ranking Opportunities\u003cbr\u003eChapter Fifteen, Step Five:  Building a Plan\u003cbr\u003eChapter Sixteen, Step Six:  Speaking To Be Heard\u003cbr\u003eChapter Seventeen, Step Seven:  Success Comes from Action: The Never-ending Step\u003cbr\u003e\u003cbr\u003ePART IV: The Next 10%\u003cbr\u003eChapter Eighteen:  The Best of Both Worlds\u003cbr\u003eChapter Nineteen:  Making a Decision\u003cbr\u003eChapter Twenty:  Growing Your Own\u003cbr\u003eChapter Twenty-One:  Unpack Your Bag and Stay Awhile: Applying Innovation to A More Fulfilled You\u003cbr\u003e\u003cbr\u003eAfterword\u003cbr\u003eAbout the Authors\u003cbr\u003eAcknowledgements","brand":"Morgan James Publishing llc","offers":[{"title":"Default Title","offer_id":51359741804887,"sku":"9781614489924","price":13.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781614489924.jpg?v=1754125573","url":"https:\/\/bookcurl.com\/products\/cause-a-disturbance-if-you-can-slice-a-melon-or-make-a-right-hand-turn-you-can-be-a-breakthrough-innovator-9781614489924","provider":"Book Curl","version":"1.0","type":"link"}