{"product_id":"catching-lightning-in-a-bottle-9781118967607","title":"Catching Lightning in a Bottle","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe fascinating story behind the company that revolutionized the financial world\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eCatching Lightning in a Bottle\u003c\/i\u003e traces the complete history of Merrill Lynch and the company''s substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end. Throughout its ninety-four year history, Merrill Lynch revolutionized finance by bringing Wall Street to Main Street, operating under a series of guidelines known as the Principles. These values allowed the company to gain the trust of small investors by putting the clients'' interests first, driving a business trajectory that expanded capital markets and fueled the growth of the American post-war economy. Written by the son of Merrill Lynch co-founder Winthrop H. Smith, this book describes the creation and evolution of the company from Charlie Merrill''s one-man shop in 1914 to its acquisition by Bank of America in 2008.\u003c\/p\u003e \u003cp\u003eAuthor Winthrop H. Smith Jr. spent twenty-eight years at t\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003ewhat a page-turner (Here is the City, October 2014) \"I thoroughly enjoyed reading Catching Lightning in a Bottle\" (Business Money, November 2014)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAuthor’s Note  1  \u003c\/p\u003e\u003cp\u003ePrologue 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003echapter one Little Doc (1885–1907) 13\u003c\/p\u003e \u003cp\u003echapter two The Odd Couple (1907–1915) 29\u003c\/p\u003e \u003cp\u003echapter three Mr. Smith Goes to Wall Street (1915–1929) 61\u003c\/p\u003e \u003cp\u003echapter four The Grocer (1929–1940) 101\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003echapter five Wall Street to Main Street (1940–1942)  137\u003c\/p\u003e \u003cp\u003echapter six Investigate Before You Invest (1942–1957)  171\u003c\/p\u003e \u003cp\u003echapter seven Good-bye, Beane—Hello, Smith (1957–1970)  227\u003c\/p\u003e \u003cp\u003echapter eight Bullish on America (1970–1980) 271\u003c\/p\u003e \u003cp\u003echapter nine Mr. Integrity (1980–1985) 337\u003c\/p\u003e \u003cp\u003echapter ten The Eternal Optimist (1985–1993)  355\u003c\/p\u003e \u003cp\u003echapter eleven Cementing the Principles (1993–1997)  415\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003echapter twelve It Should Have Been a Solid Legacy (1997–2001)  457\u003c\/p\u003e \u003cp\u003echapter thirteen The Day My Father Wept (2001)  497\u003c\/p\u003e \u003cp\u003echapter fourteen The Death of Mother Merrill (2002–2007)  511\u003c\/p\u003e \u003cp\u003echapter fifteen Catching Lightning in a Bottle (2008)  549\u003c\/p\u003e \u003cp\u003eEpilogue  565\u003c\/p\u003e \u003cp\u003eIndex  578\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406957977943,"sku":"9781118967607","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118967607.jpg?v=1730497690","url":"https:\/\/bookcurl.com\/products\/catching-lightning-in-a-bottle-9781118967607","provider":"Book Curl","version":"1.0","type":"link"}