{"product_id":"cash-is-king-9781119983354","title":"Cash Is King","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAn illuminating exploration of the importance of your company''s cash position and the steps you can take to ensure organizational liquidity\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eCash is King,\u003c\/i\u003e working capital and cash strategist Peter W. Kingma delivers an insightful and practical discussion of why your company''s cash position should be on an equal footing with sales, cost, and service, and how to make that happen. You''ll learn why cash is the fuel in your corporate engine and discover the attributes of an organizational cash culture and how to adopt them within your own firm. \u003c\/p\u003e\u003cp\u003eWhile explaining some of the most importantand most misunderstoodcorporate finance concepts, this book is not a finance textbook. Instead, it uses case study examples to offer concrete suggestions for improvements in your company that increase the availability of cash when you most need it. You''ll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDiscussions of the importance of sufficient liquidity for operational concerns, research and development,\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":48885276901719,"sku":"9781119983354","price":18.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119983354.jpg?v=1722535694","url":"https:\/\/bookcurl.com\/products\/cash-is-king-9781119983354","provider":"Book Curl","version":"1.0","type":"link"}