{"product_id":"cases-in-public-relations-management-the-rise-of-social-media-and-activism-9781138088863","title":"Cases in Public Relations Management The Rise of Social Media and Activism","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eNow in its third edition, \u003ci\u003eCases in Public Relations Management \u003c\/i\u003euses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials.\u003c\/p\u003e\u003cp\u003eKey features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. The problem-based case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices.\u003c\/p\u003e\u003cp\u003eNew to the third edition:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eEighteen new cases including Snap, Wells Fargo, SeaWorld, United Airlines, and Starbucks. \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eAdditional emphasis on social media and social responsibility for communication management today. \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eEnd-of-chapter activities that reinforce concepts.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eDeveloped for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.\u003c\/p\u003e\u003cp\u003eThe new edition features a fully enhanced companion website that includes resources for both instructors and students. Instructors will find PowerPoint Lecture Slides, Case Supplements, Instructor Guides, and Answer Keys for Quizzes and End-of-Chapter Activities. Students will benefit from Quizzes, a Glossary, and Case Supplements.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e\"Swann's third edition of \u003cem\u003eCases in Public Relations Management\u003c\/em\u003e is organized in such a way as to offer foundational knowledge of the broader field of PR and of the narrower topics of each chapter before diving into specific cases. The discussion questions in each chapter are certain to prompt critical thinking and deep class discussions.\"\u003c\/strong\u003e \u003cem\u003e-- Emily S. Kinsky, West Texas A\u0026amp;M University\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface \u003c\/p\u003e\u003cp\u003eChapter 1: A Brief Introduction to Public Relations\u003c\/p\u003e\u003cp\u003eChapter 2: Ethics and the Law \u003c\/p\u003e\u003cp\u003eChapter 3: Corporate Social Responsibility \u003c\/p\u003e\u003cp\u003eChapter 4: Media Relations \u003c\/p\u003e\u003cp\u003eChapter 5: Conflict Management\u003c\/p\u003e\u003cp\u003eChapter 6: Activism \u003c\/p\u003e\u003cp\u003eChapter 7: Consumer Relations \u003c\/p\u003e\u003cp\u003eChapter 8: Entertainment and Leisure \u003c\/p\u003e\u003cp\u003eChapter 9: Community Relations \u003c\/p\u003e\u003cp\u003eChapter 10: Cultural and Other Considerations\u003c\/p\u003e\u003cp\u003eChapter 11: Financial Communication and Investor Relations \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":52151246586199,"sku":"9781138088863","price":156.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138088863.jpg?v=1762960567","url":"https:\/\/bookcurl.com\/products\/cases-in-public-relations-management-the-rise-of-social-media-and-activism-9781138088863","provider":"Book Curl","version":"1.0","type":"link"}