{"product_id":"cartoon-cultures-9781433103674","title":"Cartoon Cultures","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFrom 1993 to 2003, exports of Japan's cartoon arts tripled in value, to $12.5 billion. Fan phenomena around the world  in U.S. malls, teen girls flock to purchase the latest \u003ci\u003eFruits Basket\u003c\/i\u003e graphic novel; in Hungary, young people gather for a summer cosplay (costume dress-up) event  illustrate the global popularity of manga and anime. Drawing on extensive research and more than 100 original interviews, Anne Cooper-Chen explains how and why the un-Disney has penetrated nearly every corner of the planet. This book uses concepts such as cultural proximity, uses and gratifications, and cultural variability to explain cross-cultural adaptations in a broad international approach. It emphasizes that overseas acceptance has surprised the Japanese, who create manga and anime primarily for a domestic audience. Including some sobering facts about the future of the industry, the book highlights how overseas enthusiasm could actually save a domestic industry that may decline in the contracting","brand":"Peter Lang Publishing Inc","offers":[{"title":"Default Title","offer_id":51039507349847,"sku":"9781433103674","price":73.62,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781433103674.jpg?v=1750943912","url":"https:\/\/bookcurl.com\/products\/cartoon-cultures-9781433103674","provider":"Book Curl","version":"1.0","type":"link"}