{"product_id":"career-distinction-9780470128183","title":"Career Distinction","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePraise for Career Distinction\u003cbr\u003e \u003cbr\u003e Hands down, this book is the bible on branding for your career!\u003cbr\u003e -- Susan Britton Whitcomb, author of Job Search Magic\u003cbr\u003e \u003cbr\u003e As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker.\u003cbr\u003e -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute\u003cbr\u003e \u003cbr\u003e Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themsel\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword vii\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e1. Understand the Future of Work 1\u003c\/p\u003e \u003cp\u003e2. Adopt the \u003ci\u003eCareer Distinction \u003c\/i\u003eMindset 11\u003c\/p\u003e \u003cp\u003e3. Brand Yourself for Career Success 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep One Extract—Unearth Your Unique Promise of Value\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4. Know Yourself to Grow Yourself 33\u003c\/p\u003e \u003cp\u003e5. Remember, It’s What They Think That Counts 45\u003c\/p\u003e \u003cp\u003e6. Define Your Brand Community 57\u003c\/p\u003e \u003cp\u003e7. Tell Your Brand Story 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Two Express—Communicate Your Brand to Your Target Audience\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8. Create Your Career-Marketing Tools 81\u003c\/p\u003e \u003cp\u003e9. Express Yourself 97\u003c\/p\u003e \u003cp\u003e10. Assess Your Online Identity 115\u003c\/p\u003e \u003cp\u003e11. Build Your Brand in Bits and Bytes 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Three Exude—Manage Your Brand Environment\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12. Be On-Brand in All That You Do 145\u003c\/p\u003e \u003cp\u003e13. Get a Visual Identity 155\u003c\/p\u003e \u003cp\u003e14. Increase Your Career Karma 171\u003c\/p\u003e \u003cp\u003eSummary: Evolve and Resolve 185\u003c\/p\u003e \u003cp\u003eAppendix 193\u003c\/p\u003e \u003cp\u003eIndex 197\u003c\/p\u003e \u003cp\u003eAbout the Authors 207\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402292863319,"sku":"9780470128183","price":16.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470128183.jpg?v=1730479967","url":"https:\/\/bookcurl.com\/products\/career-distinction-9780470128183","provider":"Book Curl","version":"1.0","type":"link"}